5 factors that impact the user experience in a jewellery website
User experience is a very crucial thing to check if you have any business website or an E-commerce website. The website is just a virtual shop in which people come and it is your duty to make the customer buy your products. Since it is a website, you obviously don’t have access to one to one interaction but you can keep your website very user friendly and easy to use so that more and more people actually consider purchasing your products. 5 of the most important things to check from a user’s perspective are as follows –
1. Logo – Your business logo or brand logo must look professional and must be well placed. Almost all professional brands place their logo on the top left corner of their webpage. The logo may seem just a mere presentation or show off but there is certainly more to it. The logo is for showing uniqueness and it symbolises what the website is about. It serves the purpose of context to the website. It looks great along with relative pictures; nobody likes to read plain information. Make sure that whenever a person clicks on the logo, it will land them to the homepage of your website.
2. Language – Every person who is going through your website wants things easier and convenient for them. And in this, if you add technical terminologies and complicated words, it will further increase the problem of the customer in understanding the things. The information must be easy and simple to digest. You will see that all professional and reputable jewellers like hatton garden jewellers london always use only limited and easy to understand language on their websites to seize the customers.
3. Pictures – A simple information loaded website is so boring and unattractive and at the same time, too many unnecessary photos and videos give an unprofessional impression. Find a middle ground and always place good images at the right place. The images should mean something and should be placed for a purpose. Random and meaningless images can ruin the user experience. Add professionally clicked photos of your jewellery products to attract your customers. All big E-commerce website add several good images of their products.
4. Contact – One of the basics of every website is to add your contact information and it should be easy to find. Add a contact tab on the menu bar so that people who are interested in your products can easily reach out to you. You can bear heavy losses if you skip on to this step because when a person makes contact with you, you can market your other products, discount offers, etc. to the customer.
5. Search bar – Add a search bar on your website on the top right corner to let people search for what they actually want. While looking for a particular item, browsing through everything can be really irritable and the user might leave the website. Suppose someone searches for Engagement Rings in London, the person would have access to limited information and product. Adding this feature can also help in SEO ranking.