CBD SEO: 5 Steps To Get Ranked On Google
CBD SEO: 5 Steps To Get Ranked On Google
If you look back at the last few years, the CBD market has been experiencing a boom. With increasing popularity and products, the sales are skyrocketing and expected to grow to $25 billion in the year 2025. The most successful CBD companies are now leveraging search engine algorithms to generate organic traffic and business leads, which is known as SEO. Search Engine Optimization or SEO can directly impact how a website ranks on Google searches and improve reliability.
Do you want to improve your CBD website’s rank on Google search results but don’t know where to begin from? Here is a complete step-by-step guide to help you with it.
How can you get ranked in Google with SEO?
To get traffic on your CBD website and convert them into leads, it must be visible on the top searches for the audience to click on it. You must improve your ranking on Google search engine result pages must improve.
If you are wondering how you can get ranked on Google, you can follow these five easy steps:
1. Analyze the current status:
Before you begin making amends to your website and optimizing its components, you can conduct an audit to analyze the current status. It will help you understand the present scenario and highlight the areas that require your focus. You can then work on these targeted areas that require improvement and give a boost to your ranking on Google search results. The analysis must take into account the following key areas:
· Backend check – Hosting and indexing
· Front-end check – Content, metadata, and keywords
· Link quality and outside references
There are plenty of tools, paid as well as free, that you can use to conduct a thorough analysis of your website.
2. Build links:
Another essential way to improve the website’s ranking through SEO is by using backlinks. If your website has backlinks from websites with high Domain Authority (DA) and their content is relevant to yours, it can serve as an organic boost to your ranking. You can list all the relevant websites with high DA and approach them for backlinks.
You must also look out for broken backlinks that take the audience straight to dead web pages. There are innumerable tools available that can assist you in broken link building and add new links to improve your website’s credibility and ranking.
3. Keyword research:
The next thing you must work on to improve your CBD website’s ranking on Google is finding the right keywords. Keywords are the popular terms or phrases that a user types in the search box when looking for a business like yours. They are the most integral part of an SEO strategy.
For your CBD website, popular keywords can be cannabis, marijuana, CBD, CBD benefits, CBD uses, and similar keywords. You can find keywords that have the most search volume, but these short-tail keywords may be highly competitive. Here, you can use long-tail keywords that are more descriptive, have less competition, and may help you with conversions.
Make a detailed list of the keywords that your website is currently ranking for. Then you can eliminate the keywords that have low search volume, high competition, and don't rank in the initial five pages of search results. After that, pick the relevant ones based on keyword difficulty, click-through rate, and traffic volume.
4. Use social media:
While social media can be the most effective way to promote your brand, did you know that it can also help with SEO? Yes, creating a digital presence of your CBD business on social media can help improve your ranking. Google trusts a website that has high engagement on social media platforms like Facebook, Instagram, and Twitter.
You can add content on your web pages that are relevant on these social media platforms, and Google will index these particular pages faster than the rest. Although it is not a sure-shot method, increased visibility on social media can positively impact your ranking on Google.
5. List on business directories:
If you think people don’t use business directories to find a business, you are mistaken. The only difference now is that these directories have also gone digital. To ensure your customers find you whenever they search for your products online, you can list your CBD brand on the relevant online business directories. Update all your current and accurate information on Google, Bing, Yahoo, and other local directories to help potential customers to find your website and your CBD business. It will also give you online credibility and boost your ranking on Google.
Final thoughts
SEO is an investment that brings you performance-based returns. It can take a while to bring you the desired results. But, with time, it can help you build your website’s credibility, domain authority, and ranking on Google search results. You can follow the steps mentioned above to ensure your website ranks on the first page of search results.