Eight Mistakes To Avoid When Designing A Vehicle Wrap

Outdoor advertising is one of the many ways to market your brand. And vehicle marketing is one of the methods of outdoor advertising. Design your vehicle wraps and imagining how your vehicle will look is an exciting process.

Vehicle wraps are a great way to deliver your brand voice to the audience. They are mobile and reach more customers than a static marketing strategy. Vehicle wraps are beneficial as they can turn your ordinary vehicle into a promotional one. A vehicle wrap can generate around 30,000-80,000 impressions per day.

This means it reaches more audiences in a day. But, how can you design an impressive vehicle wrap? While vehicle wraps are impactful, a small mistake can ruin it. Our article will guide you about which mistakes you should avoid when designing a vehicle wrap.

Too Much Text

Including too much text degrades the appearance of your vehicle wrap. People are going to see your vehicle while walking or moving. They don’t get enough time to read all that text on the wrap. Therefore, keep your message short and precise, which is easily readable.

Take a step back and ask yourself what you need to include in your vehicle wrap? What would be easy to read while delivering your services’ message? If you have to add text on your vehicle wrap, you can add:

• Brand name
• Tagline
• Email address
• Location
• Call to action
• A precise bulleted list of services

Low-Quality Material

Using low-quality material may save you money temporarily. But, a low-quality vehicle wrap will result in early wear and tear. You can’t change your vehicle wrap again and again. Moreover, it will give an unprofessional look.

The cost of using a low-quality vehicle wrap will be more because of changing it frequently. Therefore, it is wiser to choose a high-quality vehicle wrap material that will last for years. What’s more, it would withstand all kinds of seasons.

Unreadable Fonts

Your wrap should be readable. Keep in your mind that most people will be viewing your wrap from a distance. Therefore, you must ensure to use such graphics and fonts that are readable from a distance. Use fonts that are clear and ideal in size so everyone can read them from a distance.

A Poorly Designed Logo

There is nothing worse you can do to your brand than designing a bad logo. Your logo should be appealing and must display your brand idea. Poor logo design gives an unprofessional look. People also notice your logo first. Therefore, invest your time to design a good logo.

No Call To Action

Don’t ever forget to add a call to action in your vehicle wrap. Otherwise, how are your audiences going to contact you? Make it clear what their next steps should be to contact you. You must include a phone number, website address, your social media pages names, and email address clearly to get connected with them.

Low Contrast Colors

High contrast backgrounds are crucial for the best results. For some people, using low contrast colors may be aesthetically pleasing. However, they are not often easy to read. Therefore, sticking with high contrast color schemes is perfect for making your vehicle wrap easily readable and visually appealing.

Photography

Adding photography and realistic photos is a major misconception among people about a successful vehicle wrap. Photos just drive your customer’s attention away, and they may not look at your call to action and brand name.

Many other brands are using this concept, but it is not a profitable strategy. It doesn’t convey anything about your brand or doesn’t set your brand apart from other brands.

Unprofessional Services

Designing a vehicle wrap is a big task. Relying on an unprofessional company can put your business at risk while costing you more than you expected. Always take services from professional signs and decal experts.

Last but not least, you should never wash your vehicle wraps with a strong detergent or any other harsh products. Otherwise, they will reduce quality sooner than your expectations. If you think we have missed any other important point that should be avoided while designing a vehicle wrap, do let us know.