happy Meal Boxes - Custom & Trendy Meal Boxes 2021
Food delivery service: 6 keys to beat the competition
The preparation and delivery of food at home is a market that continues to grow throughout the world, is no exception. There are several causes: the lack of time to prepare one's own food, the desire to eat in a more varied or healthy way, and the desire to try new types of cuisine in the comfort of home, without having to go out to a restaurant.
The opportunities are many, but the competition is also great. Today the consumer can choose from hundreds of options, and the emergence of door-to-door delivery services, such as McDonald’s, Uber Eats, has had a lot to do with that. McDonald’s home delivery service in happy meal boxes is popular throughout the world. Any restaurant can apply the same strategy in their restaurants or fast-food chains. With just a click from an application, we can choose between Italian-style pasta, a Greek dish, and even vegan options. And leave a complaint if we are not satisfied with the presentation of the food and its taste.
The key to winning in this market is, then, to intelligently differentiate yourself from the competition. How to do it? Here we share the 5 most important keys of experts in gastronomic businesses.
1. Always surprise your client with an "extra"
The wow factor works very well to pamper our most loyal consumers and maintain their preference. When you deliver an order to a special customer, always add something else: a serving of salad, a drink or a small sweet. It does not have to be something expensive; the important thing is to convey to them that you think of them and that they are important to you.
2. Offer packages or membership
The weekly menu sale is ideal for people who want to eat healthier but without spending so much money. And it can ensure you a more permanent and stable stream of income. To ensure the loyalty of your customers, it is very important that you work on the variety, quality and freshness of the dishes. And of course, be very careful with costs. A very effective way to gain market with this scheme is to offer rewards to those people who recommend you and add a new consumer.
3. Pay attention to packaging
One of the main criticisms of food delivery businesses is that they generate a lot of garbage that cannot be recycled later. What alternatives you have, according to your cost structure and the purchasing power of your clients. You could start using biodegradable packaging or even work with packaging that your own customers give you (this implies some logistical complications, but it is not something impossible to do). When it comes to food delivery, the best option is custom happy meal boxes designed according to your branding needs. These boxes can have all the information regarding your brand. In this way, you can easily impact the customers just through packaging. Rather than throwing away your boxes, they will keep it for a long time and remember your brand for the next time they place an order.
4. Give a sense of mission to the business
Food is an ideal sector to employ single mothers or people with a disability. Today the consumer is more responsible and more aware of the impact of their purchases on a community or segment of the population. And if your business employs people who have difficulty getting ahead, or uses vegetables and fruits from local producers, you will have many marketing arguments to fight your competition. If it is fast food, never forget that people always go with the better taste. With respect to that, you could simply aim to provide an unmatched taste to the customers.
5. Provide exceptional service
Do not neglect the hygiene and the presentation of the people who go to the house, the fulfilment of the delivery times and the way in which they treat customers. Use the technological tools necessary to charge with a credit card or generate invoices on the spot. Respond to complaints, always, and offer solutions and rewards that leave the customer satisfied.
6. Reward the loyalty of your customers
Just like McDonald’s send cute toys with their happy meal boxes, you could also make use of such cute gifts to reward the customers. Use a rewards program to reward customers who return to your restaurant. Doing so will make you more likely to get good reviews every time your customers return. It is a simple trick to grow your restaurant: it is very likely that your customers will want to eat at your restaurant if they know they can take advantage of a discount.