TV audiences spike as Tiger Woods fever grips the golfing world unmercenary
That's certainly been the case this year, as television audiences for golf's major championships have swelled since Woods has returned to the fray, most recently with a second-place finish at the US PGA Championship in Bellerive.
The final-round coverage of the tournament on CBS Sports saw a 73% increase on last year's event for the same day as Brooks Koepka finished two shots clear of a resurgent Woods.
An average 8.5 million watched in the US -- up from 4.9 million when Justin Thomas secured his first major title last year -- the highest figure since 2009 when Woods again finished runner-up.
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READ: Box-office Tiger Woods in contention for Ryder Cup wildcard
As the tournament reached its conclusion at 7:00pm ET, viewing numbers peaked at 12.3 million.
While Koepka was winning his second major title of the year, it was the Woods effect that got people watching as the 42-year-old chased a 15th major title and first since 2008.
Woods has recovered from a series of major back surgeries in recent years and shot the lowest final round of his major career on the way to finish just two shots shy of Koepka.
'Tiger Woods wins the 2018 PGA Championship with a score of -14,' tweeted CBS golf writer Kyle Porter. 'Brooks Koepka finishes second at -16.'
READ: Brooks Koepka on being golf's hot property and the struggles of fame
Woods' return to major championships has seen a boost to viewing figures throughout the year.
NBC's final-round coverage of The Open in July, where Woods held the lead before finishing three strokes behind winner Francesco Molinari, was up 38% from last year.
The final-round overnight ratings were the best since 2000 when Woods completed his career grand slam. It was also the most-streamed golf event ever on NBC Sports' digital platforms.
Visit cnn.com/golf for more news and videos
At the Masters, meanwhile, there was an 18% increase over the previous year on CBS as Woods starred in his first major since 2015, finishing tied for 32nd.
The final-round coverage of the tournament on CBS Sports saw a 73% increase on last year's event for the same day as Brooks Koepka finished two shots clear of a resurgent Woods. The final-round coverage of the tournament on CBS Sports saw a 73% increase on last year's event for the same day as Brooks Koepka finished two shots clear of a resurgent Woods. The final-round overnight ratings were the best since 2000 when Woods completed his career grand slam. It was also the most-streamed golf event ever on NBC Sports' digital platforms. READ: Box-office Tiger Woods in contention for Ryder Cup wildcard The final-round overnight ratings were the best since 2000 when Woods completed his career grand slam. It was also the most-streamed golf event ever on NBC Sports' digital platforms. While Koepka was winning his second major title of the year, it was the Woods effect that got people watching as the 42-year-old chased a 15th major title and first since 2008. As the tournament reached its conclusion at 7:00pm ET, viewing numbers peaked at 12.3 million. An average 8.5 million watched in the US -- up from 4.9 million when Justin Thomas secured his first major title last year -- the highest figure since 2009 when Woods again finished runner-up. Visit cnn.com/golf for more news and videos Woods' return to major championships has seen a boost to viewing figures throughout the year. Visit cnn.com/golf for more news and videos That's certainly been the case this year, as television audiences for golf's major championships have swelled since Woods has returned to the fray, most recently with a second-place finish at the US PGA Championship in Bellerive. As the tournament reached its conclusion at 7:00pm ET, viewing numbers peaked at 12.3 million. READ: Box-office Tiger Woods in contention for Ryder Cup wildcard That's certainly been the case this year, as television audiences for golf's major championships have swelled since Woods has returned to the fray, most recently with a second-place finish at the US PGA Championship in Bellerive. Woods has recovered from a series of major back surgeries in recent years and shot the lowest final round of his major career on the way to finish just two shots shy of Koepka. Woods' return to major championships has seen a boost to viewing figures throughout the year. 'Tiger Woods wins the 2018 PGA Championship with a score of -14,' tweeted CBS golf writer Kyle Porter. 'Brooks Koepka finishes second at -16.' 'Tiger Woods wins the 2018 PGA Championship with a score of -14,' tweeted CBS golf writer Kyle Porter. 'Brooks Koepka finishes second at -16.' READ: Box-office Tiger Woods in contention for Ryder Cup wildcard READ: Box-office Tiger Woods in contention for Ryder Cup wildcard At the Masters, meanwhile, there was an 18% increase over the previous year on CBS as Woods starred in his first major since 2015, finishing tied for 32nd. Woods has recovered from a series of major back surgeries in recent years and shot the lowest final round of his major career on the way to finish just two shots shy of Koepka. The final-round coverage of the tournament on CBS Sports saw a 73% increase on last year's event for the same day as Brooks Koepka finished two shots clear of a resurgent Woods.
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