Incorporating a popular trend just to be like everyone else in the industry seems wrong from the start — this is an easy

When I started in UX design, I often wondered how seemingly even decent designers knew the reasoning and techniques behind good design. The short answer I discovered — experience. The long answer? Learning and honing in on the many psychological principles that have proven to be effective in design over time.

Scroll down is the best option when it comes to landing page navigation. Don’t alter this UX pattern for the sake of making your website more creative or individual. It’s not worth it.

Think about the characteristics of your product. What style, colors and imagery would suit it the most? Maybe a real hand holding a real phone will serve your product better than the chubby, cartoonish 3D one?

Make sure that the overall proportion of text and images on the landing page is at least 50:50. The text should be accompanied by images or data visualisations, or it will look too dull and heavy.

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That’s why you should be able and try to describe the idea or main benefit of your product in a single, powerful sentence. You need to you catch a visitor’s attention and interest in a first few seconds of a session.

Remember, that a freshly publicated website is just the beginning — the work never ends here. Make sure that the landing page reflects the spirit of your product, it’s distinctive enough, it catches attention from the start and it’s friendly for your visitors. Use tools to observe user’s behavior and constantly tailor your website so it meets the user’s needs!

Contrary to the popular belief, putting 15 CTA’s one next to another, or repeating it under every single section of your landing page won’t necessarily result in higher conversion rates. It will more likely be just extremely irritating to your visitors.

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he design industry is a living paradox. By many measures, it is smugly self-satisfied and self-absorbed while simultaneously being full of some of the most talented and generous people you’ll ever meet. But self-awareness is not our strong suit. We ascribe our inability to get equal consideration in workplaces to external factors. We act as though we come to businesses all buttoned-up with strategically chosen professional methods and standardized workflows. And we all know that’s a lie. Name any other profession that could continually get away with the incredible inconsistencies in quality that we collectively generate. Now I know every industry has a bit of messiness when you look under the hood, but we’re designers. We’re uniquely positioned to create a better way. We have the ability to solve this. It’s not enough to just go on Facebook or Twitter and rant about what’s not working. We have to come to an industry-wide understanding of why these issues exist and commit to doing something about them.

Do you need a group of UX experts to work on that? Not really. What everyone can do is to install a simple tool called Hotjar and take a look at how users interact with the website. One skilled designer with some usability knowledge and experience can analyze the numbers and recordings, and track down the problematic patterns. These incentives are always incredibly helpful and can lead to solid conclusions, resulting in boosting up your sales and overall visitor’s satisfaction.

Instead of putting the same 15 CTA buttons on your landing page, think about the one CTA button that just flows on the top of the page as the user scrolls down. This way it’s always visible and easily accessible, but not too aggressive.

A person visiting your page will most likely scroll through the content rather then go through every simple paragraph, and will most likely leave the page if there’s too much text.

So when I intuitively, automatically try to scroll down after entering the page, and nothing happens, I’m negatively surprised. Instead of focusing on a product, I spent time figuring out how the navigation works. Is is horizontal? Do I have to click on some link for the content to appear? Or do I just wait?

That why I absolutely dislike landing pages that have non-standard navigation. Users are so accustomed to scrolling down, it became a part of our human nature. We scroll down because it became completely intuitive for us.

It is a common opinion that Front-end Development has the lowest barrier to entry and beginners are often encouraged to learn it to be able to land a job as fast as possible, although this is sound advice I kinda dislike HTML and especially CSS, knowing I wouldn’t be passionate in it I put my effort in studying backend and I was able to land a job for it despite being more challenging on paper. My take away is that following your passion is more important than choosing the easy route.