One of the main portions of Google’s search results are advertisements.
A Google search page with ads for bipolar disorder.
One of the main portions of Google’s search results are advertisements. Google is littered with them. YouTube, too. All Google services are littered with advertising so they can record, keep, and track data about you and know exactly what you like, what your interests are, and what you enjoy doing. Even on websites that aren’t Google’s — they’ll track you through embedded lines of code.
Apple doesn’t need to sell and get involved with the ad business. They sell phones. The only advertising Apple does is for themselves and their products.
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Now, onto Google and AMP, or Accelerated Mobile Pages.
AMP gets rid of unnecessary JavaScript to help webpages load faster when searching through mobile. It’s a great concept in thought, but in practice, it’s not.
Google did bridge the gap between app and web browsing, but for starters, Google prioritizes AMP-enabled websites in searches. Essentially, this requires publishers to adopt AMP or pay the price with a lower Google ranking. Worse yet, websites can’t even get into the Google News “Top Stories” carousel unless it complies with AMP.
All AMP websites also contain the default /amp/ URL, so copying AMP websites can be a real pain since you’re copying the Google AMP site, not the actual URL. And if things couldn’t get worse, this also means that visiting AMP sites doesn’t actually mean you “left” Google. Not only is this anti-competitive, but it also carries some privacy concerns.
At the end of the day, AMP is just Google’s choice to become the gatekeeper of the open web. And that’s not good for anyone.
The ad-based model is over.
Subscription models are the way to go in the next decade whether you like it or not.
On one hand, it’s nice because it means Facebook could potentially collapse, but it can also become a pain for consumers who ditched cable for a cheaper, better service like Hulu’s Live TV plan or Sling. In the U.S., this is even more stressful since cable companies still have regionalized monopolies and companies like NBCUniversal (with Peacock) and AT&T (with HBO Max) are gaining in the streaming universe.
The internet might see some big changes in the next few years. YouTube is starting to have some huge product defects in its compromise for more advertisements across its site, which you’ve probably noticed by now.
John Oliver on Last Week Tonight.
John Oliver on Last Week Tonight.
I’ve also argued before that Twitter could potentially rid its platform of bots and start a subscription model as part of a process to acquire CNN and digitize the news for it to save itself. HBO Max has news hits in Bill Maher and John Oliver, Peacock streams digital-exclusive news shows, The Young Turks are seeing some boosts in ratings, and even Fox News is getting conservative programming competition.
Business models that rely solely on advertising were never going to last and its time for both Facebook and Google to start reflecting upon themselves.
Shockingly enough, Facebook’s argument here is that Apple is killing the free web. But the internet was never free and it still isn’t.
It’s ridiculous that Facebook, a company that gets ahead by threatening, acquiring, and copying small businesses is accusing Apple of doing the same. The only real crime Apple has made is making Google the default search engine on Safari.
Facebook’s ads are right that many small businesses rely on personalized ads to reach new customers. But that’s not the issue here and is a great strawman argument to make Facebook the victim.
Their campaign is a lie, but it isn’t a lie until you realize it is.
The social media giant is lying when they say Apple is killing free internet because free internet never existed. They, along with Google, never allowed free internet to exist. iOS 14 is by no means killing the free internet, but rather, it’s making users more aware of how they’re being tracked and manipulated into lucrative advertising by both Google and Facebook.
This is a good move for Apple and we should be rooting for them.
Disclaimer: The title of this story is a reference to Hank Green’s video ‘How to lie while telling the truth’