Revenue Sharing in the Music Business for the Hard-Headed
If you are not angry about not making any money for all the hard work you put into your music business then you are wasting your time. Every A&R, manager, and artist ought to be ashamed of themselves for not recognizing the opportunities available today. Connect the dots.
I still cannot believe it when I read about the music industry and all its woes. Amazing it is almost as if the entire music business community is living in a vacuum or a time capsule. Maybe it is me. Maybe I am missing something relevant. Maybe there is some part of the problem I am not seeing. Maybe I am somehow under-estimating the size of it all.
No I am not Russell Simmons, Jay Z, or 50... hell I'm not even Ray J. But from the outside looking in, everybody in the industry just copies each other in terms of how they run their music business.
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Let me explain what I mean to you. Every artist wants to "Blow-up". Every A&R is looking for the next big thing. Every manager wants to break that group. Everyone of these people require exposure and money to be successful. For the most part everyone of these people is struggling to reach their goals of exposure and money. Even people that have access to exposure suffer when trying to promote their art. Tyrese and Brandy are singing in the subways to get people to engage and buy.
All of the music industry folk are struggling because they are not paying attention. Today there are revenue sharing ad platforms that are starving for content, can provide you with millions of views, and will also share revenues with you.
Any artist can go right now sign-up on the ad platform and begin revenue sharing with the advertising company. These ad platforms only show advertisement. You will use your music as your advertisement. When you revenue share with the company you receive profits from your advertising.
If you are an A&R, revenue sharing ad platforms are a perfect testing bed for developing your acts brand without worrying about making money. First you start testing all your branding on the ad platform, and see exactly what types of creatives get the most attention and engagement. While you are testing you will be making money revenue sharing on the platform. when you know which materials "work" best then you can use your profits from revenue sharing to buy paid advertisement on the more mainstream advertising outlets. This makes your advertising free. Your advertising expense will be Zero. Think about what I just said.
For managers your asset is leadership and vision. I just explained how revenue sharing can help both artists and A&R's. Now what can you do with information. What opportunity can you see for yourself? Can you become successful by making every act and group you manage successful? I define successful as getting exposure and making money.
Catch me next episode. I will talk more about exposure and money. Revenue Sharing in the Music Business.