When we test what other people tell us doesn’t work, it’s possible that something has changed. Maybe we’ve put in more p

Author : zhicham.nani.1232
Publish Date : 2021-01-07 17:19:52


In what has been a tough year for Disney, the streaming service has offered some respite. But more than that, Disney has shown the company a thriving future. “The real bright spot has been our direct-to-consumer business, which is key to the future of our company,” said Disney CEO Bob Chapek during the earnings call in November.

Although worldwide Disney lags behind Netflix — the world’s largest streaming platform with over 195 million subscribers — the latter took over a decade to reach that milestone. Disney’s next closest rival, Amazon Prime, has over 140 million subscribers, but the vast majority are in it for the shopping benefits, not the video platform. After gaining 73 million subscribers in less than a year, Disney will now undoubtedly aim for the top position.

In 2020, Disney made $17 billion in revenue from its direct-to-consumer division, which comprises Disney as well as Hulu and ESPN, Disney’s two other streaming platforms that focus on general entertainment and sports content, respectively. This eclipses the $11 billion the nearly 100-year-old Walt Disney Studios division made in 2019 and is two-thirds of what the company made from its largest division — Parks, Experiences, and Products — in 2019. Entertainment consultant Gene Del Vecchio expects Disney to be a $30 billion giant by 2025. If that happens, Disney will be the largest revenue source for the Walt Disney Company. Not oblivious to the prospects here, Disney is doubling down on this lucrative division. “We will continue to ramp up our investment in DTC, and we will be heavily tilting the scale from linear network to DTC business as we see that as our key source of growth,” said Chapek during the earnings call in November. Disney is expected to make more concrete announcements regarding its strategy on December 10, when it will also provide its latest subscriber numbers and revised estimates for the future.

If we’ve learned anything from Tesla over the past decade, it’s that no matter how innovative and disruptive your product might be, manufacturing safe hardware is hard. Building anything in high volume is a challenge that’s significantly amplified by the complexity of vehicles. Traditional processes like welding, painting, and assembly are hard enough, but the difficulty level multiplies when you look at products like battery cells.

Batteries are a different story. The electrolyte that acts as a catalyst for conductivity in the cell consists of an organic compound mixture that contains oxygen. When a cell overheats, the electrolyte gives off oxygen. If the heat level reaches the ignition point, that oxygen will actually feed the fire internally, even if you smother it. In the famous crash of Apple engineer Walter Huang in his Tesla in 2018, the resulting battery fire took many hours to extinguish.

Hotstar will hold a special place in this Disney portfolio. India’s streaming market is expected to grow at a rate of 21.8% compounded annually between now and 2023. Hotstar alone is expected to garner 100 million subscribers by 2025, which would mean that half of Disney subscribers might be from Hotstar and that Hotstar would be the second-highest revenue-earning platform in India just behind YouTube. With these impressive prospects, Hotstar will be the crown jewel of the Disney brand, which, in turn, will be the centerpiece of the Disney empire.

In recent months, three automakers have had to stop sales of electrified vehicles as a result of batteries experiencing thermal runaways, which is a fancy engineering term for catching fire. BMW and Ford have both told dealers to stop selling a number of plug-in hybrid vehicles following fire incidents while Hyundai is doing the same for the Kona electric. As a result of fires with the Ford Kuga plug-in hybrid, Ford has delayed the production launch of the North American equivalent, the Escape PHEV.

Hotstar will hold a special place in this Disney portfolio. India’s streaming market is expected to grow at a rate of 21.8% compounded annually between now and 2023. Hotstar alone is expected to garner 100 million subscribers by 2025, which would mean that half of Disney subscribers might be from Hotstar and that Hotstar would be the second-highest revenue-earning platform in India just behind YouTube. With these impressive prospects, Hotstar will be the crown jewel of the Disney brand, which, in turn, will be the centerpiece of the Disney empire.

These fires were all triggered by external sources, either crash damage or charging issues. But sometimes the fire is caused by a manufacturing issue. This was the case with the recent Ford and BMW problems.

It’s also not uncommon for burning batteries to reignite hours or days after being extinguished due to damage to adjacent cells. This happened in 2011 after the first fire in a Chevrolet Volt. A poorly installed home charger caused the original fire. But two days after the vehicle carcass was hauled off to a wrecking yard, the battery reignited. There’s no indication that batteries are any more prone to fires than gasoline vehicles, but the aftermath can be harder to deal with.

Since the revelation of the astounding subscriber figures, financial analysts have revised their long-term estimates. Morgan Stanley now expects Disney to reach 230 million subscribers by the end of 2025, and MoffettNathanson forecasts the service will reach nearly 160 million subscribers worldwide by 2024.

When an internal combustion vehicle ignites for whatever reason, but most likely a fuel or oil leak onto a hot surface, extinguishing it is fairly straightforward. As we learned in science class, fire requires an ignition source, fuel, and oxygen. Starve the fire of either the fuel or oxygen and it goes out. When gasoline burns, you can smother it with water or foam and it goes out and generally stays out.

Approximately 170,000 vehicle fires happen annually in the United States out of a total vehicle population of 290 million. Out of that total vehicle fleet, approximately 4 million feature high-voltage battery systems including hybrids, plug-in hybrids, battery electric, and fuel cell electric models. Figures aren’t available for how many electrified vehicles experience fires, but a Ford spokesperson said that out of more than 900,000 hybrid vehicles sold over the past 15 years, none are known to have experienced battery fires.

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While battery fires aren’t particularly common, they are problematic when they happen. At its basic level, a cell consists of positive and negative electrodes which sandwich a separator, and the whole assembly is surrounded by an electrolyte material. Thermal runaways are generally triggered when there is a short circuit between the electrodes. This most often happens when a cell is physically damaged such as in a crash or if there is a manufacturing defect.



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