PATRICK DUCTANT AND BILLIONAIRES ROW CHALLENGE STATUS QUO OF AMERICAN WINE INDUSTRY
Unlike today, where mass production is a new norm, people preferred the personal, human touch to their wine back in the day. In the American lifestyle, people associate the traits of a lavish, wealthy, and luxurious life with wine consumption. More and more people institutionalized this mentality over decades, if not centuries. It gave birth to a premium quality wine industry in the US, where whites and foreigners hold a significant share of operating it.
The consumer base is growing rapidly than ever these days as more wine companies produce affordable and premium quality wines. According to a Chicago-based Mintel’s November 2018 report, total US dollar sales of wine grew by an estimated 15 percent in five years, from 2013-2018. The sales reached $62 billion in 2018 and will likely increase with annual growth of 1-2 percent through 2023. Moreover, the report highlights that wine outpaced the growth of alcohol sales.
Since Whites and overseas players run most of the American wine industry, Patrick Ductant, a black American, challenged the status quo and established Billionaires Row company against the local and international competition.
Patrick Ductant is from English speaking Haitian American family. Patrick did his schooling, invested in real estate, and started an entrepreneurship career in Miami, Flordia. He married Julia Ductant, and the couple, along with their two children, lives in New York. They have a daughter named Zoe and son Zak William.
Patrick learned about investment, finance, and real estate while he was in his early 20s. He started his career in the real estate business field. Before becoming a big name, Patrick co-founded Venturion Marketing Group and served the company as the CEO. Serving at the highest position in a company demands the making of tough decisions. It teaches you valuable practical lessons. Patrick acquired leadership skills from Venturion Marketing Group, and he gained a better understanding of running his own business.
Patrick dedicated most of his life to his entrepreneurship career, but, Billionaires Row company brought him into the spotlight. His luxury brand deals in designing, developing, and marketing premium quality goods for affluent customers. Patrick met his business partner William Benson at an event. He advised William that someday he will invest in him. Their friendship grew over time, and six years later, Patrick revamped and relaunched the brand name as Billionaires Row Global. From that point forward, the quality champagne and brandy products turned many heads. Famous black celebrities such as Stevie Wonder, the Kardashians, Nene Leakes, and others took a liking towards premium quality champagne of Billionaires Row.
Patrick heads the brandy division of Billionaires Row company from April 28th. Under his leadership, Patrick launched exquisite brandy and champagne products. The recent product Billionaires Row Cuvée XO received a great deal of praise from celebrities in the US and France. The company produces the product in France. It released on October 1, 2020, and within the next few weeks, Billionaires Row Cuvée XO went out of stock. Recently, Patrick revealed plans to restock the cherished and appraised Billionaires Row Cuvée XO product by early 2021.
After launching the famous Billionaires Row's product Cuvée XO, Patrick sought a partnership with ReserveBar. The company is an e-commerce leader of premium quality luxury wine, champagne, and brandy. It sells special and limited edition bottles, personalized engraved bottles, curated cocktails, and premium accessories. Patrick calls this partnership game-changing for his champagne brand. Before this elite endeavor, he partnered with BevStrat and MHW Ltd to market Billionaires Row's success. BevStrat's CEO Brian Rosen praises Patrick's extraordinary work of seeking mutual partnership within the industry. According to him, betting on the Billionaires Row brand is like betting on Jordan.
Patrick, along with his partner William Benson noticed the lack of diversity in the premium wine industry. They saw whites and foreigners dominating the field. Therefore, both entrepreneurs wanted to create a luxury brand that could hold its own against its competitors in the US and France. It was not the only idea behind Billionaires Row company. Since his early life, Patrick always remained compassionate towards his community. He realized black men spent a fortune on premium quality wine and champagne. They did not have many options to buy the exquisite quality of luxury spirits. Most of their spending went out of the community and did not return to them. Patrick wanted to challenge the status quo. He planned to introduce a premium quality wine that could parallel the market standards so that people from his community invest in him instead of others. This way, the black community will get to buy directly from a black-owned premium quality luxury spirits brand, and the money will circulate back towards their community as well. Patrick foresaw it as a win-win situation. And, it is how Patrick co-founded Billionaires Row company.
With a successful entrepreneurship career and fantastic product launches one after the other, Patrick seeks to introduce two more divisions in the company. The Billionaires Row Water division will launch alkaline water, while the fragrance division will launch a unisex scent product in 2021.