The Jinyuan Shopping Center

It was learned yesterday that the world's largest shopping mall (Shopping Mall) has been fully capped recently and is scheduled to appear in Beijing West in November this year.

　　The Jinyuan Shopping Center, known as Beijing's first real Shopping Mall (large shopping mall) by industry insiders, will be unveiled in West Beijing in "October" this year. At present, many well-known commercial brands such as Yansha Mall, Guiyou Building, Juranzhijia, Yichu Lotus, Xingmei Cinema, and Paper Tiger Cultural Plaza have signed contracts to settle in.

 

 

　　Located on the north side of Yuanda Road in Haidian District, Beijing Jinyuan Times Shopping Center is one of the 60 key projects of the city in 2003. The reporter learned yesterday that this shopping center has a total area of ​​550,000 square meters, which is the world's largest single commercial; the shopping center has a large indoor parking building, plus an outdoor parking lot. The total number of parking spaces exceeds 10,000.

The largest parking lot in the country; in addition, it has a roof garden of more than 30,000 square meters, nearly 40,000 square meters of entertainment facilities, and more than 100 themed restaurants that can accommodate about 20,000 people. These are the most domestic commercial facilities.

 

　　As the main store operating department store business, New Yansha Group has signed a contract area of ​​182,000 square meters in Jinyuan Shopping Center, which is equivalent to 4 Yansha Malls.

The lease of such a large area has attracted the attention of the industry. The person in charge of the New Lufthansa Group stated that the group will open 1-3 major stores, 5 product franchise areas, and 400 specialty stores in the shopping center.

Commercial brands such as Yansha Mall and Guiyou Building will all enter to attract One of the world's top brands and well-known domestic brands set up "flagship stores" here.

　　At the same time, the home building material giant "Early Home" will also sign a contract with 58,000 square meters in Jinyuan Shopping Center, where it will establish a "one-stop-shop" that integrates brand display and sales, including home furnishing markets, supermarkets, specialty stores, and other formats.

A large-scale home building material theme shopping mall with “stop-type” service; Xingmei Cinema will establish a super five-star theme cinema in Jinyuan, with the world’s most advanced movie projection equipment and audio-visual equipment;

Huaqiang Group has established a “Fantawild High-tech theme” "Park" is a veritable high-tech entertainment city; Paper Tiger Cultural Plaza is a sophisticated and complete cultural and leisure place, where consumers can relax in the book bar and coffee shop.

 

　　As the largest commercial facility in China, it is about to debut in Beijing West. It is Beijing’s first multi-experience commercial "Big Mac" integrating shopping, leisure, entertainment, catering, tourism, and culture.

The industry believes that its completion will change The traditional consumption mode of Beijingers has caused major changes in Beijing's business structure. (Reporter Zhu Weidong Cai Xuejing)

 

　　Glossary: ​​SHOPPING MALL

 

　　Shopping Mall is also called "MALL", which refers to a large shopping mall with an area of ​​more than 100,000 square meters and an extremely complete complex of business types (that is, all types of businesses and all types of businesses), and is equipped with one-stop catering, entertainment, and services.

Supporting facilities. Shopping Mall originated in the early 20th century and became popular in developed countries such as the United States in the 1950s. At present, it is also quite mature in Southeast Asia, Japan, and other places. Currently, Beijing does not have a real MALL.