VeChain Supports Sino-French D2C Cosmetic Brand

An emerging trend for the cosmetic industry is the incorporation of Near Field Communication (NFC) technology. NFC will continue to play an increasingly important role in digitization, allowing users to send secure transactions, exchange digital content or connect electronic devices via a simple tap of a smart device. Today’s tech savvy consumers are more likely than ever to have NFC-enabled smartphones in their pockets. Brand owners are tapping into this emerging communication channel to deliver engaging experiences for consumers like never before.
YI ZHI JI, a Sino-French D2C cosmetic brand recently released its new line of customizable lipsticks with VeChain-encrypted NFC chips embedded. The technology allows users to compose their own landing pages on the VeChainThor blockchain. Together with its sustainable design, the user-defined landing page creates a unique environment where consumers can hand craft personalized, ever-lasting stories for sharing with loved ones, friends and family.

A New Era of Digital/Physical Technologies
Brand owners of cosmetic products are turning to public blockchain as the solution for many of their common woes. From improving visibility in supply chains, proving authenticity to patrons or enhancing brand messaging and engagement, public blockchain increases consumer trust and brand engagement by immutably proving company claims and trustlessly validating information.
Thanks to VeChain’s blockchain technology, YI ZHI JI is able to trace its lipsticks and significantly improve the internal management capabilities of its D2C business model. In turn, these benefits lead to massively reduced lead times, costs and minimizes the complexities of integrating blockchain technology within its native WeChat Mini Program in the Chinese market.
More importantly, the YI ZHI JI case provides another platform for scaling technological applications even further. VeChain’s innovative protocols enhance consumers’ experience by allowing them to enjoy the novel benefits of blockchain without having to understand the technology, pay gas fees, handle crypto or any of the other common pitfalls.
Consumers can easily start their purchase journey from the YI ZHI JI e-Commerce store via the WeChat Mini Program. After the purchase is complete, the Mini Program leads the user to the customization page, where they can add audio, images and videos, configuring a one-time page that will then be permanently stored on the VeChainThor blockchain. Every time the user taps the chip with their smart device, it will retrieve precious memories and personalized messages.

NFT Technology — The future of Ownership
Meanwhile, the brand is also exploring further opportunities in tokenized and highly personalized products. VeChain’s advanced technical toolkit, including features such as auto contract deployment, NFT minting and ownership transfer, provides a turnkey solution for YI ZHI JI’s NFT aspirations in the near future, allowing it to embrace the future of digital ownership through NFT technology.
VeChain is no stranger to NFT tech. Following the launch of VIP-181, the standard for NFT technology on VeChainThor blockchain, companies have used the protocol to create unique tokenized assets, from certifications ensuring the quality of traceability systems to bespoke, one-off pairs of trainers. VeChain remains the leader in the real world deployment of NFT and blockchain technologies, generating the real-world commercial value from a public blockchain to date.
VeChain — Built To Service The Real Economy
With diverse applications in the fashion sector through partners such as H&M’s COS and Arket, LVMH and Reebonz, VeChain has accumulated unparalleled experience in providing source-to-sale traceability and provenance tracking solutions for real businesses. Custom designers, independent artists and celebrity brands are taking advantage of VeChain’s encrypted NFC chips to make their creations come to life across the physical and digital domains.
VeChain has already provided comprehensive NFT support to many projects and remains ready to unleash the value of the technology, not only for intangible art, but also in the wider world of tokenizing real, valuable assets with potential applications ranging from vehicles, to contracts to properties. The potential for NFT technology is only limited by imagination.
VeChain’s low-code platform, business friendly architecture and unmatched industrial experience sets it far apart from other projects in the crypto world. No matter whether you’re looking to deploy blockchain for an enterprise or a start-up, VeChainThor is the only viable choice for real world levels of demand.
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About VeChain Foundation
As a leading enterprise level public blockchain platform, the VeChain project began in 2015 and aims to connect blockchain technology to the real world by providing enterprises with blockchain solutions suitable for their business needs, and continuously empowering them to achieve business expansion and value addition.
The VeChainThor Blockchain has a comprehensive economic model and robust governance structure, combined with existing proven blockchain innovations and novel technologies that are created for achieving mass adoption. These technologies include the Proof-of-Authority (“PoA”) consensus algorithm, meta transaction features, protocols of transaction fee delegation, on-chain governance mechanism, built-in smart contracts as well as tools for developers etc.
VeChain is the pioneer of real-world business applications, with international operations in Singapore, Luxembourg, Japan, China, France, Italy and the United States. With strong independent development capabilities, and the professional compliance guidance of our strategic partners, PwC (one of the world’s top four accounting firms) and DNV (a leading global assessment and certification society), VeChain has established cooperative relations with many leading enterprises in different industries, including Walmart China, Bayer China, BMW, PICC, H&M, ENN, Shanghai Gas, LVMH, D.I.G, ASI etc.