5 Business Steps to Reviving Business in 2021 and Promotion Strategies

The Covid-19 pandemic has hit the business development of business actors, both micro entrepreneurs and large companies. Even so, as a business actor, of course they don't just stand by, but must be able to move quickly and adapt so that their business can bounce back.

Yuswohady, Managing Partner of Inventure, said that there are five steps that businesses can take to be able to re-develop their business in 2021.

First, maintaining the company's financial cash flow. Namely by looking back at the stock of goods, then negotiating payments with suppliers, then accelerating payment of accounts receivable, delaying investment and reviewing the cost of HPP depreciation.

Second, understand the needs of consumers and carry out healthiness and safety branding so that it can revive the trust of consumers.

"Business actors can also modify old products with different functions, or create new products that are suitable for the current situation. As well as making product variants with economical packaging and affordable prices, "he said.

Third, rearrange the supply chain by looking for the nearest local supplier, building personal relationships with suppliers, avoiding imported raw materials, reducing the amount of inventory stock, and what is equally important is paying attention to the cleanliness and health standards of raw materials.

Fourth, rethink the workforce and workplace. As a business owner, it is necessary to protect the health and safety of the team, to review the organizational structure.

"Business actors can also consider gig workers for temporary work," he said.

Check: https://springfield.instructure.com/eportfolios/38861/Home/RepelisVer_Detective_Conan_The_Scarlet_Bullet_2021_PELICULA_COMPLETASUB_ESPAOLHD

In addition, business operators also need to provide workplace flexibility or redesign workplaces according to health protocols and provide understanding and motivation to teams during this difficult time.

Fifth, is to strengthen digitization. For example, building digital competence in employees, preparing IT infrastructure, utilizing cloud systems for business process efficiency, using digital marketing for market expansion, and starting to build sales channels through digital channels.

Fashion Business Promotion Strategy on Social Media

The topic that is currently being discussed in various lines of online business, including fashion, is designing landscapes with an effective digitalization strategy.

The online marketing industry is estimated to grow to more than US $ 120 billion this year.

The topic that is currently being discussed in various lines of online business, including fashion, is designing landscapes with effective digitalization strategies, best results, and high-yield portals that ensure better online performance.

A report released by Launchmetrics shows that by 2021, the performance of the fashion, beauty and luxury goods industries will work side by side to excel with online algorithms and digitization.

Reported by the Times of India, Business of Fashion founder Imran Amed held a dialogue on market analysis related to futuristic digital ideas to shape the world of digital commerce going forward.

To welcome the new way of business, several experts who were present in the dialogue pointed out some important elements that must be considered by brand owners.

1. A Sustainable Approach

Link: https://cit.instructure.com/eportfolios/22867/Home/_2021__2021HD1080p

Sustainability is widely discussed in most debate panels and webinars, where in order to benefit future production, changes must be made. This is a warning that no fashion, beauty, or luxury brand can't ignore. Sustainability not only guarantees the welfare of several parties but also provides financial and logistical benefits. Brands must understand the impact of production on the environment before they make or market anything in the future.

2. Emotional Intelligence

If there is one thing people have learned after the pandemic, it is to have compassion for those who have lost and gone through hard times. Keeping the product DNA connected to the target's emotions provides comfort that is equally important when brands are creating digital innovations.

3. New Normal

Given the changes in lifestyle that occur due to new norms, consumer spending behavior has also shifted. They now shop consciously only for useful and informative products and more often seek out information through influencers who have a strong presence on social media. Creating content that is both creative and useful to raise awareness and positively portray social problems can be the key to moving forward.

4. Brand Impact on Social Media

There is no denying that culture has shifted from fashion bloggers to influencers on social media, and this new wave has intensified during the Covid-19 pandemic. Many fashion leaders and trendsetters have very attractive social media channels that influence shoppers. The company's creative heads are looking for ways to create digital content for their own social media channels through collaboration, to increase their digital presence.

5. Innovation in Promotion 

Watch: https://cit.instructure.com/eportfolios/22845/Home/HD_Hi_Mom_1080p__2021

While overcoming all the challenges of the fast shifting in the global market, brands must keep up with what's trending. With the widespread digitization of the market space, changing consumer mindsets, and circumstances requiring technology to accept more intelligence and tap into data, opportunities need to be identified quickly and used to move forward.

If the concepts used are not innovative and attractive to buyers, a brand will fall behind in the race with fast and easy access as it is today.

6. The Future of Online Consumers

Visit: https://cit.instructure.com/eportfolios/21674/Home/CUEVANA__Evangelion_3010_Pelcula_Completa_en_Espaol_Latino_HD

Fashion week companies and councils are working to build the future of fashion and shoppers coming from digital platforms from various organizations to boost trends and collections.

For this reason, virtual recognition must be made in a more professional manner where the definition of the product and its placement are not ambiguous.

With the increase in online demand, one will focus more on aspects of the screen now more than ever.

2021 will be the right time for brands to prepare the most successful concepts to support their digital presence.

Temporarily changing the mindset of physical shopping offline will trigger the engaging behavior of a progressive shopping experience.