8 Most Common Mistakes Made in The Packaging Design

Product packaging is something that not only protects your goods from getting damaged but also acts as a marketing tool for your brand. For which, extreme care and thought should be put for the manufacture of Custom Printed Boxes. Wrong labeling that misleads a customer; poor and awful design; bad quality of raw materials used and the absence of proper information are some factors that discourage a purchase. Even in the present age, the excessive use of plastic is straight up an example of bad packaging.
Here are the 8 most common mistakes made in the packaging designs.
 

1.    Poor Branding of the Product.
 

Your product’s package is something that acts as a silent salesman for the customer. If it is of appealing and interesting nature, there would be higher chances that the customer would also buy it from you instead of just looking. Therefore, proper branding is very significant in this regard. Not only can incorrectly labeling or misleading product packaging cause you to lose your market reputation but would also decrease your sales to a great extent.
 

2.    Generating Unnecessary Wase.
 

Packaging that generates too much unnecessary waste is a big no. Since most of the customers nowadays are very conscious of environmental safety, not opting for eco-friendly packing options would only cause harm to your product’s market value.
 

3.    Substandard packaging materials used.
 

Even if your packaging design is something out-of-the-box but the substandard materials are used for its manufacturing; it would still be as bad as a poorly package product.
 

4.    Ordinary designs.
 

Ordinary designs or traditional product packages are something that can cause your customer to lose all of their interest in your product. Therefore, a company should always be experimenting with unique shapes, designs, and colors used for the packaging of their products.
 

5.    Improper product information.
 

The presence of insufficient product information on its package also directly affects your customer’s buying trends. When a customer can’t even understand the functionalities of your product how can you expect him to buy it in the first place?
 

6.    Not Sustainable.
 

Not employing sustainable packaging solutions is something a lot of companies don’t take too seriously. While in reality, it has become one of the most concerning factors for consumers. 
 

7.    Expensive printing and manufacturing.
 

One of the most common packaging mistakes is being overly concerned for your product packaging such that you utilize expensive printing and manufacturing techniques. Remember that your product should be unique but it shouldn’t burden your company’s cash flow as well. So, design and manufacture accordingly.
8.    Difficult product handling. 
A poorly packaged product is difficult to handle. Therefore, it enhances the chances of product damages and thus negatively inflicting your annual sales. 

These are some of the most common mistakes made in the packaging field that a company/brand must avoid committing.