Behavioural science hacks: How to frame your to increase clicks

This SmartCompany Plus article by behavioural science expert Bri Williams uses research-backed methods to help you frame your advertisements.
The regulatory fit theory organises people into two distinct mindsets: prevention focused, or promotion focused. Prevention focused people are motivated by avoiding potential dangers, while promotion focused people are motivated by potential positive outcomes. Both have implications for your marketing strategies.
The article teaches:
The benefits of positive-worded advertising;
How to reach prevention focused customers; and
Which framing resonates with the most customers.
Email databases are owned business assets that can insulate you from the whims of social media platform algorithms. They also take time to build, and constant optimisation.

Bed Threads sells French linen bedding direct to its consumers from its online store, and has grown its email database to 300,000 in four short years since launching in 2017.

SmartCompany Plus interviewed co-founder Genevieve Rosen-Biller to understand how the company was so successful, touching on how it operates in sync with Bed Threads’ Instagram, which it sees as its shopfront online.

This strategy secrets article teaches you:

The right mix of promotional and educational content;
How to intertwine individual parts of your marketing mix, so that they talk to each other; and
The value of straightforward language when building a new brand.

Responding to international intellectual property claims is a legal minefield. Responding, not responding, and even discussing the suit internally can severely affect your likelihood of success.

This guide, written by IP expert Robert Kramer, explains why the US is the most likely place you’ll receive a legal letter from, and the nuance involved in responding to the first contact.

Not everything is meant to proceed at the speed or informality of the internet.

It teaches you:

Why discussing the claims internally can come back to bite you;
The common methods used to try and set your court obligations in unfavourable districts; and
The questions you need to ask of your lawyer to understand your exposure.

This SmartCompany Plus article by behavioural science expert Bri Williams uses research-backed methods to help you frame your advertisements.
The regulatory fit theory organises people into two distinct mindsets: prevention focused, or promotion focused. Prevention focused people are motivated by avoiding potential dangers, while promotion focused people are motivated by potential positive outcomes. Both have implications for your marketing strategies.
The article teaches:
The benefits of positive-worded advertising;
How to reach prevention focused customers; and
Which framing resonates with the most customers.
Email databases are owned business assets that can insulate you from the whims of social media platform algorithms. They also take time to build, and constant optimisation.

Bed Threads sells French linen bedding direct to its consumers from its online store, and has grown its email database to 300,000 in four short years since launching in 2017.

SmartCompany Plus interviewed co-founder Genevieve Rosen-Biller to understand how the company was so successful, touching on how it operates in sync with Bed Threads’ Instagram, which it sees as its shopfront online.

This strategy secrets article teaches you:

The right mix of promotional and educational content;
How to intertwine individual parts of your marketing mix, so that they talk to each other; and
The value of straightforward language when building a new brand.

Responding to international intellectual property claims is a legal minefield. Responding, not responding, and even discussing the suit internally can severely affect your likelihood of success.

This guide, written by IP expert Robert Kramer, explains why the US is the most likely place you’ll receive a legal letter from, and the nuance involved in responding to the first contact.

Not everything is meant to proceed at the speed or informality of the internet.

It teaches you:

Why discussing the claims internally can come back to bite you;
The common methods used to try and set your court obligations in unfavourable districts; and
The questions you need to ask of your lawyer to understand your exposure.

This SmartCompany Plus article by behavioural science expert Bri Williams uses research-backed methods to help you frame your advertisements.
The regulatory fit theory organises people into two distinct mindsets: prevention focused, or promotion focused. Prevention focused people are motivated by avoiding potential dangers, while promotion focused people are motivated by potential positive outcomes. Both have implications for your marketing strategies.
The article teaches:
The benefits of positive-worded advertising;
How to reach prevention focused customers; and
Which framing resonates with the most customers.
Email databases are owned business assets that can insulate you from the whims of social media platform algorithms. They also take time to build, and constant optimisation.

Bed Threads sells French linen bedding direct to its consumers from its online store, and has grown its email database to 300,000 in four short years since launching in 2017.

SmartCompany Plus interviewed co-founder Genevieve Rosen-Biller to understand how the company was so successful, touching on how it operates in sync with Bed Threads’ Instagram, which it sees as its shopfront online.

This strategy secrets article teaches you:

The right mix of promotional and educational content;
How to intertwine individual parts of your marketing mix, so that they talk to each other; and
The value of straightforward language when building a new brand.

Responding to international intellectual property claims is a legal minefield. Responding, not responding, and even discussing the suit internally can severely affect your likelihood of success.

This guide, written by IP expert Robert Kramer, explains why the US is the most likely place you’ll receive a legal letter from, and the nuance involved in responding to the first contact.

Not everything is meant to proceed at the speed or informality of the internet.

It teaches you:

Why discussing the claims internally can come back to bite you;
The common methods used to try and set your court obligations in unfavourable districts; and
The questions you need to ask of your lawyer to understand your exposure