Everything You Should Know About SMS Remarketing?

SMS marketing is still one of the most effective marketing strategies, even after the popularity of social media platforms. The reason behind this is that the reach of SMS marketing is greater. It does not require any internet connection or installation of apps to receive the messages for potential customers. Even if they ignore the message once, SMS remarketing compels them to pay attention.

What is SMS Remarketing?

SMS remarketing is the strategy of reaching out to the target audience who has ignored messages in the past or left some purchase pending. In other words, SMS remarketing can be considered the second or third effort to win the customers. It also serves as a reminder, which motivates the public to take some action. SMS remarketing usually revolves around:

• Unaccomplished purchase reminders
• Follow up of purchase
• Request for feedback
• Process the abandoned cart

This article will help you explore everything you should know about SMS remarketing.

Top 6 Tips to Ace Your SMS Remarketing Campaign

Surviving n competitive economies like that of the United Arab Emirates is not easier. This is all the more reason to not give up after a failed marketing effort. If a potential customer has ignored your marketing call the first time, you should never repeat the mistake for the second time. Improvise your strategies and enhance the personalization factor to win the customers.

Here are some killer tips that can help you ace your SMS remarketing campaigns.

1. Collect Contact Details

The first tip of acing your SMS remarketing campaign is to collect the contact details of the customers. Suppose some customer has landed on your online shopping account, added few things to the cart, and left. You will have no way of reminding them. So, optimize your site and gather contact information before allowing visitors to leave.

2. Devise Your Message Strategy

The second tip that you need your utmost attention in case SMS remarketing is devising our message strategy. You cannot use the same old message, as it will not have any impact. Moreover, you cannot share details of new products like some vehicles, home appliances, etc. to the customer who made a purchase recently.

It requires professional skill to win the customers through remarketing. So, most retailers acquire the help of an SMS marketing agency in Dubai to devise their message strategies and ensure the target audience's desired action.

3. Offer Coupons and Promotions

Another great tip acing your remarketing campaign is to offer coupons and promotions. Such incentives should not be just limited to the purchase of some products. But, you should try to create a personalized effect on it. Offer promotions or coupons on the products in which some customers were interested or have already bought some related products.

4. Consider Upcoming Events

Events and festivals indeed add a spark to the shopping spree. You can use this opportunity to get the customers' attention who abandoned the carts or who could not complete the purchase as the products went out of stock. So, use the events to motivate the target audience to consider the opportunity and make the most out of it.

5. Value Customer’s Time and Schedule

Nobody likes to be disturbed at odd hours, especially if the message is from a promotional service. Be very careful about time and schedule limits. If you run an eatery, send the message before lunch and dinner hours. If you deal with some clothing or other retail store, try to send a message during evening hours, so people can direct to your store before heading home.

6. Offer a Way Out

One of the most effective tips for acing the SMS marketing campaign is to offer a way out to customers. Suppose you have launched a product which proved a hot cake. Send a message to the customer about taking care of it, using it in the best way. It will help them appreciate your efforts. You can hire the service of an SMS marketing agency in Dubai to accomplish the task and ensure delivery of your message and satisfaction of your customers, as sending bulk messages requires professional expertise.

Segment remarketing to make it more effective!

You can easily get started on remarketing. However, it will not render any positive or desired influence if you do not put expert effort into it. Do not just handle the task for the sake of finishing it, as you will only waste your time and resources. Segment your target audience and seek help from the professionals to accomplish the task with expert level skills. You can segment your target audience under the following categories;

• Loyal customers
• Previous customer
• Website visitors
• Subscribers

You can also use artificial intelligence to learn about the preference of customers belonging to these segments and then let the professional work on their SMS remarketing strategies to achieve the goal.