Google Discover: How to Rank and Drive Traffic

After the Google app's feed function that also gave users suggestions based on their searches had reached almost 700 million monthly active users, the company then chose to revamp and rebrand it into Google Discover.

The Google Discover introduction to the audience was a small part of a bigger action that intended to identify ways that the business could increase its overall platform, and online search practices, in the long-term. During the plan, Google's entire platform began a whole package of updates associated with major shifts in the organization's way of studying the user experiences. These updates affected Search, the Google app, and its suggestions feed.

Anyone can use this feature to drive a lot of traffic to their website and in 2020 and the upcoming time, this is going to be an important part of any SEO Company and their clients. It’s more like any other social network than a typical engine for searching, but your search actions and history is important for providing a relevant and timely feed. If you are searching for the ultimate guide on how to get registered on this platform and generate traffic, this post is for you.

Create and link meaningful content

Beyond all other strategies, Google says content makers should concentrate on what they do the best which is making content that people will enjoy. Discover content is algorithmically sorted by what Google considers a user would find most appealing. The content ranking is derived by the quality of the match within an article's subject and a reader's interests.

So, while making the content, think of the long term and treat your content as an investment that you are making for a better ranking of the website. From now, it's time to focus on quality content rather than the quantity of content. And, try to use your content in multiple ways as possible as an article can be converted into a video, images, and so on. Both long-form and short-form content are eligible for getting their place in Google's Discover feature

Using High-quality Visuals

The new Google Discover feature introduces the demand for more appealing images and video content. It means that to improve your chances of showing up on the platform, you should focus on creating more quality images and optimize them as per the search engine guidelines. Avoid using copyright images without giving them credit. It's very important to maintain the credibility of content no matter if it's an article or images. Google pointed out that Discover articles could rank on searches due to the kind of material and the link among consumer's interests and the provided content.

Google suggests that the large-sized pictures should be at least 1200px wide and allowed by the max-image-preview: large robots tags or by using AMP. This is the setting that you should be using as your default publishing standards regardless of the Discover platform dedicatedly. It’s the best exercise for image SEO that you can try from now and drive more traffic. You can use plugins or ask your SEO Agency to make the changes.

Create exciting videos

The new Google Discover feature will show your content in a more interesting manner to the readers if it has quality videos and engaging content that is getting shares and likes by netizens. Also, since videos have become more noticeable in recent times, Discover is focused on visual materials as it helps in understanding the content better.

Therefore, produce various types of videos that will retain your target readers and solve their problems. Experts advise creators to look at their top blogs and make videos from them. These video shots are already making more social media traction and ranking on Google and other engines.

Observe Google's Content Policies

Google made it obvious that if you need Discover to pick your blogs and show them to users, you must comply with their content creation policies. The Google rules include Search Quality Rating, which includes Page Quality and Needs Met (NM) ratings. So before starting any new article or blog, make sure you read those guidelines and create content as per the rules.

Try to implement these rules for content for every platform and even the social media platforms. This will help you get organic traction as you are following the important rules.

The heads up suggests that any post you publish should remain by the Google News rules and the other improvement factors. This step does not suggest that your content will appear on Google News but it improves the chances of getting into that platform. So, ensure that the articles you publish comply with Google content policies to increase your likelihood of arriving on Discover. You can take the help of your SEO agency that can help you optimize the content.

Popular topics

Go where the trends are and what people are searching the most on Google and other search engines. Before creating any new content, do research on what is getting popular in your niche and try to create content around that. Discover tends to appear a lot, especially when the blogs or articles are timely content about the recent and current events going on and that is the reason why news websites control the feed.

Even if you are not into publishing trending topics, you can also tweak your content around it and gain the advantage of the ongoing trend.

Expertise, Authoritativeness, and Trustworthiness

These three factors are the secret for appearing on the Google Discover feeds and you must follow these qualities in your content. Make sure the content is reflecting expertise, it has some authority to back it and last people can trust that source. Once you meet these standards, the chances go up that your content will appear on the Google Discover feeds.

Once you optimize your content with the E-A-T factor, you are most likely to be shown up on the feeds if you consistently work on it.

These were some of the important tips that you must follow to optimize your content and drive more traffic from the Google Discover feature. If you were not following them, get started now and take the help of an SEO Agency.