Before 2020 everything was going smoothly and we hoped to see this year too as the past years but when we entered 2020 our life changed drastically. From a normal lifestyle to a quarantine lifestyle, things changed drastically. This life-changing pandemic turned everything upside down and forced many businesses to close down. Many lost hope, many are surviving with the minimal.
Businesses that moved digital with time are slowly and steadily adapting to the new normal. To survive in digital, you have to follow SEO strategies to make online users aware of your services and products.
Showing up in Google is easy but showing up for business keywords is not easy. You need to perform search engine optimization.
SEO is not one day of work. It requires patience and quality work similar to watering a tree. You water a tree every day and see it grow slowly and steadily. If you think watering it for a day and pouring in all the water at once will make it grow quickly is where you are wrong. You need the same strategy in SEO. You perform on-page and off-page SEO side by side. With time you will notice your website ranking and improving with time
This pandemic has made us impatient but that doesn’t mean we will lose hope and reduce our SEO efforts because we don’t see great search improvements in minimal time. We need to understand that online business is the one way to survive this pandemic and we are not just the only business trying hard to survive.
“Patience and perseverance have a magical effect before which difficulties disappear and obstacles vanish.”
Following search guidelines, understanding how the search algorithm work, how we can optimize content, improve the website’s user experience, building links the right way will help us get visible search rankings, aware online users of our services, and lot more but with patience.
Act and correct missing image alt text, lack of internal links, unclear calls-to-action, etc
If you have stopped marketing your brand online, get up start again and don’t stop till you see the light. Clients will come, the business will improve through online channels only if you don’t reduce your SEO efforts.
SEO may be a potential solution for online businesses experiencing financial burdens due to COVID-19. It can help you to become more visible on Google, and also to set yourself up for success once search behavior normalizes.
As of late March, 90% of consumers planned to avoid public places. When we look at search as a whole, 80% of search traffic is organic and 20% comes from paid search. You have an opportunity now to review your top-performing content, updating, and optimizing for the current conditions.
Right now people are looking for guidance and help. Focus on the utility of the information you’re putting out and make sure you offer a method by which readers/viewers can stay connected with you.
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