How Pound Stores are Helping People to Deliver Essential Items in COVID Situation?

The COVID-19 pandemic has changed the way customers purchase items and shop. It has redefined the shopping experience worldwide and the landscape in the UK is no different. Demand for the goods have shifted from luxury items to essentials, leisure activities have been replaced by necessary outings, and buying habits have changed from brands to cheap discounted products.

At the forefront of this new-found shopping experience are the pound stores which have more or less flourished the same despite the economic slowdown worldwide. And the reason for that is simple – good products at cheap prices.

But how are wholesale pound lines supplier and store owners helping the pound stores deliver essentials? Let us explore.

A sense of duty

Gary Vaynerchuk, CEO of VaynerMedia, says that empathy is the only sentiment that is going to drive the businesses in the 21st century. And being empathic to the people’s concern for their health, their fear for not catching the coronavirus, and their caution for not spending too much money with the economic slowdown is the key to making your business a hit.

Hence, it only makes sense that you also shift your focus on supplying the essentials to the public instead of luxury items. And you have been doing that, your business is already a lot more stable than most businesses which are hit by this COVID-19 pandemic.

How businesses are doing it?

Here is an overview of what many pound stores are doing to deliver essentials. And if you want any inspiration or a new strategy to deploy in your pound store, then this is the place for it.

1. Free masks

Many businesses are distributing free of cost masks to their shoppers. As soon as you enter the shop, they take your temperature, sanitise your hands, and offer you a one-time usable face mask for your and other shoppers’ safety. At the time of the exit, you can dump the mask into the bin. A small gesture but an impactful one. This is helping businesses connect with their customers at a more personal level by sending out the message “We care”.

2. Taking the digital road

Most traditional businesses and pound stores are run by old-timers. The new blood and Gen Z are not too fond of these businesses. Understandably, it is hard for the old population to completely shift their ways of doing business. But they did along with thousands of other pound store owners like yourself. And a major change is the digitisation of the business.

By taking their businesses online, pound stores have been able to connect with more customers, reach to a wider area, and attract more sales. Also, finding your favourite pound store selling all items online and delivering them to the comfort of home means the consumer will be safe at home. This also resonates your message “we care”.

3. Battling price gouging

Many businesses believe in making profits without any sense of morality. For them there are only two sentiments, earning money and earning no money. But many pound store owners did not do this. In fact, they have been constantly putting in efforts to battle the price gouging by other businesses by offering the same product at a discounted rate.

Consumer sentiments are driven by the price. If you are offering something for £10 against £15 at another store and also providing a great shopping experience, then a customer will choose you. Your customers are now relying on you more than before to deliver essential products at an affordable (read discounted) price.

Hence, it is the responsibility of your business to instil a sense of morality at every level of the store and provide to your customers the products and services they need. And backing this is a series of checks and steps to make sure that the prices are fair and protect your customers from the poachers who gouge the price and exploit the current situation.

4. Stay connected

To deliver an end-to-end shopping experience to your customers and deliver to them essential items, you must communicate with them regularly. Many businesses have made it a practice to send our regular updates to their customers on sanitation practices, temperature checks of your employees, and the order updates so that they are aware that you are delivering to them all the necessary items safely.

Also, it creates a positive experience throughout the logistics supply chain and motivates your staff to work hard in providing a safe and smooth shopping experience to all the consumers.

Conclusion

But to do all that, your retail pound store needs the support of a good inventory. During these times, you need to connect with the right kind of poundline wholesale store who can give you the best products at the cheapest price possible so that you can attract new customers, make your consumers into impulsive shoppers, and drive revenue & profit.