How Tie Packaging Helps to Increase your Sale?

Author : williamsemily
Publish Date : 2020-08-07 11:17:11


How Tie Packaging Helps to Increase your Sale?

Nothing works as best in maintaining the crisp and finesse of the ties intact like the exclusively designed tie boxes. These boxes are manufactured from fine and sturdy cardboard that is mostly preferred to be rigid so that it may withstand any pressure or weight that it may come under. This is mainly due to the fact that ties are stacked on top of each other so that they do not take up a lot of space on the market shelves. These boxes can be designed as per requirement. They are facilitated with all the necessary gadgets to keep the ties harmless from all the external weather and human harmful factors. Tie encasing has been known to be a major factor behind the improvements in sales of several tie manufacturers. Those who have focused on it have seen their fortunes change. To grasp this interesting phenomenon, specifics need to be understood in detail. So, let us do that in this article.

The Luxury Factor

Ties are part of formal wear. Nobody wears them daily unless they are professional. This means that there is a very little part of casualness to play here. When something is so formal, it usually inclines towards luxury. This translates to different neck tie boxes as well. Since ties are part of formal attire, their packaging must also reflect that. And what fares better than luxury packaging? Customers adore packaging that looks expensive. It is important to them that the thing they are buying is wrapped in something sophisticated and luxe. 

Tie encasing, thus, has been changed significantly and has been modernized. It is now normal to see ties packaged in luxurious boxes. No matter what the price of a tie, packaging it in sophisticatedly is a must these days.

Customizations 

It is a well-acknowledged fact that customization can enhance and improve the appearance of custom tie boxes and make them more attractive. In fact, it can transform ordinary packaging into extraordinary and make it a class apart. Affordable packaging can also be made to look luxurious through different modifications. For instance, if rigid material is being used to manufacture boxes, what one is getting is a solid base for modifications. Different sheets can be pasted on it that spread evenly and can change the look of a box completely. Similarly, different graphics can also be printed using modern technologies.

Captivating Colors

Colors build the core of beautiful custom tie boxes. If they are not used with care, there are almost no chances that the box would become attractive and alluring. Hence, it is critical to ensure that the colors being used actually have a positive visual effect and can mesmerize consumers.

Contrasting Ideas

Two different lines can be followed in this regard, and both are opposite to each other. One is the concept of complementing, which means that the colors used on the box are according to the tie. For instance, if the color of the tie is grey, then the color scheme of the box should be dominated with grey or a shade of grey. This creates a streamlined appearance, which a lot of consumers like. The other concept is of contrast. It means that the colors of the box and tie should be contrasting, as a lot of customers seem to like this too. For instance, if the tie is black, the color scheme of the box should be dominated with white or a shade of white, which is in contrast with the tie. These two concepts can be used alternatively too for creating variety in packaging, catering to different customers.

Excellent Design

A brilliant design, when paired with attractive colors, can definitely be a winner for a brand. A great design for tie gift boxes never goes out of fashion and always keeps customers enchanted. Tie encasing must also be designed in a way that keeps the luxurious nature of a tie intact. The usual designs for a tie box are square or rectangular. It also depends upon the material of the tie. For instance, if the cloth gets ruffled easily, the rectangular box should be elongated so that the tie does not have to be folded. One of the most impressive designs for a tie box is a sleeve case. The tie can be put inside the tray while the sleeve covers it fully. Different modifications can be made to the design, such as window cutting, that can enhance the display of the box.

The Promise of Protection

What is better than a good looking tie box packaging? A box that also offers effective protection. Finding the balance between aesthetics and safety is a necessary requirement for modern packaging. Ties are made from elegant cloth that needs protection. Materials such as rigid and cardboard can be trusted to protect ties perfectly through every thick and thin. Moisture and UV rays are the leading factors behind the damage caused to products. Usually, the shipping process is the most difficult one for any product. Hence, brands focus on it and want their products to avoid any damage when their products are transported from one place to another. Ensuring protection means using strong materials. And for additional protection, there are options that can be availed.

 Further Improvement

If default protection levels do not suffice, then additional protection is always an option that can be used. Although materials like cardboard have considerable strength and cushioning, materials like bubble wraps can always be placed inside the box to increase cushioning and shock-absorption of packaging. But pressure is not the only factor that damages ties. UV Rays can also cause damage, but it can be avoided by using specially developed UV filters that can be applied to packaging. With UV protection, these sheets are also capable of keeping smudges and scratches to a minimal level. Tie packaging is the ultimate way of protecting ties and improving the sales of ties too. It has a lot of elements that can fortify the packaging and marketing strategy of a brand. It is no surprise then to see ties today being packaged in beautiful colors and designs. For tie businesses, this is the way to go.



Category : business

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