As capitalism has taken over the world economy, it has become very difficult for companies to survive in the market without using effective packaging solutions. Sleeve boxes are one of those packages which can be used as the game changers for a company. Their unique and uncommon design makes them a hot favorite. The double-layer packing ensures that they provide the utmost levels of security to the contents within. Adding on, these boxes can be customized as per the demands of the customers. Therefore promotion and advertising are not a problem. Customized printing is also available, which further clarifies the customer and gains their trust in this particular design. All of these traits combined to make sure that the consumer gets attracted to these boxes, and therefore, the chances of the company succeeding after using these boxes substantially increases.
Printing on to sleeve boxes as well as other packages has been a tricky task, and companies have been searching for efficient ways to do so for quite some time. Conventionally, just a few techniques were used, but now a wide variety of options is available, which calls for a lot of grinding and thinking by the company to come up with the right technique for their product. Let’s discuss some of these techniques which could potentially be used by the companies for their packaging.
Custom sleeve boxes are generally used for high end and premium products. This is the reason that the product with these packages is classified as being of superior quality. This perception is created due to the lavish and luxurious looks that the box itself has to offer.
For instance, kraft sleeve packaging boxes look very premium and captivating due to their quality. However, if the printing done on them is cheap-looking and untidy, all the efforts that are made to make the product look premium by using such high-quality packaging go down the drain.
To rescue the company from this problem, the raised ink or embossing technique is the best option. The letters are printed on the box in a way that they can be felt when touched upon. They are slightly above the surface of the box and, therefore, also provide a three-dimensional look. To add to their beauty and style, they are colored in shades, which are equally extravagant and lavish such as bronze and gold. They signify the luxury the product has to offer and therefore are solely used for the most expensive products. Although, it can be done at a relatively cheaper cost as compared to the utility that they provide. At times, they are also used on the most expensive and valuable sleeve gift boxes.
This is the most common printing technique which is widely used across the industry. What makes it so popular is the convenience factor and the low-cost that it has to offer. Inkjet printing is usually used for the cheap sleeve boxes as it suits the best both visually and financially. Normal ink is used to print a picture or the text onto the cardboard box. Although the cost is low, the results are as vivid and lucid as the other options. Moreover, it is also quite permanent and won’t get off easily. And for the convenience, the inkjet printing can get a large number of boxes printed within a very short time frame.
The printing process is quite simple as the box goes through the printer where the image is inked on the surface, and it comes out from the other end. This printing is perfect for use on sleeve packages holding daily life products.
A rather conventional printing technique, stamping, is still used for custom printed sleeve packaging. However, the process itself has quite improved and modernized as multiple mechanisms are available to get the surface stamped are available. One of the simpler ways is hot foil stamping. A hot foil is colored with desired paints and molded into the required shape and text. The foil stamp then pushes into the packaging, and the text or logo appears. However, just a couple of colors can be stamped using this method. The other method is using rubber stamps. These stamps are molded into desired shapes and texts, and just like foil printing, the picture appears on the box. Both of these processes are cost-efficient and fast. This makes them perfect to use for cheap products and small-scale industry who cannot yet afford to get ready-made printed packages.
The most popular and widely-used technique for the display of texts and logos on a box is the usage of customized labels. They are very cost-effective, and bundles of the labels can be obtained in the first place. Moreover, the color, illustrations, and texts on the labels can be customized. Therefore, the logos and names of the company can be easily added to the box.
They are very convenient to use as they often are in the form of stickers and can be placed on the top of sleeve packages before they are being sent into the retail outlets for the final display. The greatest advantage is that these labels are as good looking as other printing techniques and can fool the customer into thinking that the text is printed onto the surface of the box.
Sleeve boxes surely are good-looking and attractive; however, they look incomplete if they are not printed in the right manner. These methods are some of the best and most commonly used ones in the industry. However, there must be a lot of others, and it is totally up to the creator to come up with a style that is distinct and looks good.
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