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If you don't have a sample of your work to show off, you can start reaching the local charity. You will simultaneously do pro-bono work and show off your skills to the community. Do market research to find what type of rate you can set for the service you provide. You must have a framework to set your rates in advance. Besides that, you will end up working for an unsustainable level. And it will take longer for your web design company to get off the ground.
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Think of your ideal client. Who are they, what they do and where they will get advice on getting web designers? Working in your elevator field, why they have to hire you for contractors willing to charge a small portion of what you ask.
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