Search Engines algorithms over the years have been getting more and more mature. Google the largest search engine was started as a mere search directory, however, today, it is the driving force behind e-commerce industry, shaping and altering the shape of businesses and organizations. The complexity of algorithms enable search engines to list and rank right businesses at the right spot.
Fun Fact: over 90% of people use search engines to find any website, other than few basics like Twitter, YouTube, Facebook etc.
Local SEO Optimizations - Empowering local businesses to compete the large organizations
SEO is an important component of the digital marketing world. Now, large businesses and enterprises owing to their ability to commit massive marketing budgets have dominated the search engines for higher visibility and better rankings. However, search engines do allow small local businesses to thrive as well.
Local SEO optimization is a slightly different domain from international SEO, which undertakes the geography and physical presence of a business to rank it higher in local searched. Today, the number of local search queries are increasing day by day and if you aren't sure what's a local search query it goes like "web design service in Las Vegas" or "Web development service near me".
Now, Google algorithms have the ability to prioritize local small businesses for such "location-based queries". Furthermore, the search engine giant is able to use the GPS location of the person to list nearest businesses, which ultimately benefits small businesses. This local SEO optimization technique is especially helpful for small local businesses like coffee shops, web design, and development company and other small startups to gain more visibility and drive enhanced traffic to their website.
What are the benefits of local SEO optimization?
Local SEO optimization is all about giving a better chance to small businesses with a limited marketing budget to rank higher in local queries for better visibility and business recognition. It is important because if you are a small restaurant owner in Las Vegas, with target audience spanning to local residents or area tourists, why would you like to spend fortunes marketing at international or even at country level?
Now with local SEO optimization, small businesses are able to market their services/products precisely to the target market; not only saving massive costs but also getting better rankings. Interestingly, traffic from local SEO optimization process has a higher conversion ratio as compared to general SEO driven traffic.
The reason why local SEO is a win-win situation for all is because, by marketing your business as a local setup, you can actually bypass competing with international or national industry giants and remain focused on your core business operations. By cutting short your operational area, you are in a better position to market your services rigorously to a targeted audience using little help from Google algorithms of course.
lastly, local SEO optimization is much affordable than other optimization technique. Again, since you are limiting your operational area, you need to market on fewer keywords which directly translates into lower marketing costs.