Pay-per-click or PPC or SEO Portland (Search Engine Optimization) have similar goals namely to increase relevant website traffic and convert it into leads or sales. PPC or SEO accomplish these goals in different ways. Each one has its advantages and disadvantages which need to be considered when you are trying to determine which one marketing method is right for your business.
PPC vs. SEO – the Pros and Cons
The following is a comparison of the pros and cons of pay-per-click advertising that you need to consider before deciding on this option
PPC Pros
PPC Cons
Now let’s consider the pros and cons of search engine optimization in order to make an accurate comparison of these two marketing forms:
SEO Pros
SEO Cons
Knowing whether PPC or SEO is Right for Your Website
It’s important to compare PPC and SEO in order to determine which marketing venue is right for your website. The following will help in your comparison:
PPC is right for Your Website if . . .
SEO is right for Your Website if . . .
Consider the Best of both Worlds
If there is one thing you want to remember, it’s the fact that PPC and SEO are not mutually exclusive. In fact, combining the two of them is not only possible, but the advantages of doing that will also help to mitigate their disadvantages. Just be sure to have both campaigns designed and developed by the same company or individual.
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