Reason Behind Company Use Video Marketing In 2020?

Author : DIGIExpertsDE
Publish Date : 2020-10-21 13:31:08

Reason Behind Company Use Video Marketing In 2020?


1. Video promotes conversions and sales

The first is the first thing. Video can make you big money. Adding product videos to landing pages can increase conversions by 80%. And the Treepodia team has ensured that no matter what category of video you deploy, the video will work properly.

Video can also directly lead to sales. Research shows that 74% of users bought the product after watching an explanatory video about the product. Therefore, it is best to start making great product videos immediately!

If you think about it, the effect of the video is not surprising. After all, vision is our main feeling. Most of the information transmitted to our brain is visual. Therefore, if pictures can already greatly increase engagement, imagine what impact dynamic pictures can have on your business.

2. The video shows a huge return on investment

To make you even more excited, 83% of companies said that video provides a good return on investment. Even if video production is not the easiest or cheapest task, it can save a lot of time. In addition, online video editing tools are constantly improving and becoming cheaper. Even your smartphone can make good videos. This is the benefits of video marketing.

The other good news is that your video may not be perfect. What matters is the content! The latest research shows that video is very attractive to users because the video's explanation of the product or service is not clear enough. Low quality and poor design hardly matter. So it's fair to say that video is like pizza-when bad, it's still good!

3. Video builds trust

Trust is the foundation of conversion and sales. But building trust should be a goal. The entire concept of content marketing is based on trust and building long-term relationships. Stop selling and attract them by providing them with interesting and useful information. I can say better than Mark Schaefer, executive director of Schaefer Marketing Solutions:

The new era requires focusing on lighting, not just content, trust, not just traffic, and elites in the audience who spread and advocate your content.

Video can do all the work. Video content may attract us and stimulate emotions. When we talk about elites in our audience, youtuber has become the most powerful social media figure to promote your brand. Therefore, if you take content marketing seriously, you must also take video seriously.

Promotional videos can also increase trust. Some consumers are still skeptical about purchasing products and services on the Internet because they are worried about fraud and fraud. But effective marketing videos will showcase your products in the form of conversations. This creates an individualized approach, which is why 57% of consumers say that video makes them more confident to buy online.

4. Google likes videos

With videos, you can increase the time visitors spend on your website. Therefore, a longer exposure time can build trust and show search engines that your website content is good. Moovly provides us with amazing statistics: If you have embedded videos on your website, you are 53 times more likely to appear on Google for the first time. Since Google now owns youtube, the number of videos that affect your search engine rankings has greatly increased. Make sure to optimize the video for SEO on youtube. Write interesting titles and descriptions. Add links back to your website, products and services. Provide potential customers with the next step. And explore the world of interactive video to encourage more action.

5. Video attracts mobile users

Video and mobile phones go hand in hand. 90% of consumers watch videos on their mobile phones. Since the third quarter of 2013, mobile video views have increased by more than 233%. Youtube reports that mobile video consumption is growing by 100% every year. Since people like to watch videos anytime, anywhere, and the number of smartphone users is increasing, your video viewers are increasing.

In addition, Google tells us that smartphone users are twice as likely to have a personal connection with the brand that displays video content or advertisements on their devices as TV viewers and 1.4 times as likely as desktop viewers.

The growth of mobile video means that brands must be sensitive to people's personal experience on smartphones. For example, provide them with better choices in the video content they consume.

6. Video marketing can tell or explain everything

Do you want to release a new product or service? Create a video to show how it works. 98% of users said that they have watched an explanation video to learn more about the product or service. This is why 45% of companies that use video marketing say they have explanatory videos on their homepages. Among these companies, 83% said their homepage explainer video was effective.

Trying to explain a difficult concept? Create animated videos. Animation can bring to life concepts that are not possible with text or real-time video. In addition, a boring mind is not enough to break the chaos. Animated video is a perfect combination of entertainment, nostalgia and simplicity. They work.

7. The video attracted even the laziest buyers

Video is a great tool for learning, but super easy to use. Today's life is too busy to read detailed product descriptions or in-depth research services. Modern customers want to see actual products. Video preferences are one of the most important drivers of using video in content marketing.

Video marketing can attract a wide audience and can play a role on multiple levels. Even the laziest person. Make sure that you target not only potential customers, but also their ears. Your competitive advantage will be doubled!

8. Videos encourage social sharing

The social network also encourages video content through its new features. Facebook has launched 3600 Video, Live Video and Lifestage (video-centric apps for teenagers). Instagram launched a 60-second video and Instagram story, Twitter has a periscope. Youtube is the second most popular social network in the world.

However, in a social media environment, video marketers must remember that people share emotions, not facts. 76% of users said that if entertaining, they will share branded videos with friends. Therefore, make interesting entertainment videos to encourage social sharing. Emotion is not exactly ROI, but social sharing can increase website traffic, and you can get traffic from there.

Category : business

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