The only constant in marketing is change. This much is well-established and widely-accepted by marketers across the board. At most times, marketers have to make sure they know the trends in their own space.
Marketing is a unique field because it is not focused on any particular field or concept. It is a practice that can be used for a number of purposes in many different fields. If marketing is a tactic to increase sales in retail, it is a messaging tool when used in PR and politics. In fact, the flexibility of marketing to fit into any field and serve the purpose of professionals in the field makes it unique.
A new challenge currently in front of the world is the coronavirus pandemic. Since the pandemic has had a significant impact in the way people go about their daily life, even marketers are not immune to these changes. In the marketing world, professionals are being forced to reckon with new trends on the horizon. In this article, we discuss some marketing trends all those working in digital should know.
Answer Questions of Reopening
As the world sits at home and watches the news anxiously, what is the question many people are asking everyday?
When are things going to open?
As a marketing exercise, you must reach people keeping in mind that people have the singular question in their minds. Whether it's writing blog content or social media, try including answers about reopening. This is extremely helpful if you’re a retail business. Since people are anxiously waiting for any type of activity, and if a marketing campaign provides it, it stands to gain the benefits as well.
Understand Reformed Audience Intentions
Another trend marketers will see taking shape is a change in the intent of their target audience. The pandemic will change many things about the way we conduct ourselves in modern life. One change expected to take shape is less outdoors activity. Many companies discovered during this period that they can make their employees work from home and still get the same kind of productivity. This indoors approach will shape marketing too, leading to the inception of marketing campaigns promoting online or home-delivered products or services.
In this article, we discuss emerging new trends in the field of marketing. Given how much the world has changed in the last few weeks and months, it is probably a good time to discuss the arrival of new trends in a short span of time.
About the Author - Brinda Salve is a marketing consultant and strategist with an experience spanning four long years. She currently works as a course research consultant at DelhiCourses.in, a training institute highly regarded for its digital marketing training in Delhi.