As mobile internet accessibility and usability are advancing in recent times, it is an undeniable fact that websites must meet users’ expectations for a smooth and consistent experience. Creating a successful, well-optimized website is synonymous with throwing a custom-made yet wide net into the ocean to catch as many fish as possible.
However, in this hunt, you need to consider all the different devices that people use to browse the internet and cover all the options with a responsive web design that adjusts the content to different screen sizes. This is quite essential since you want all of your visitors to have the ultimate user experience regardless of their devices. Web designers such as web designers London can make it easier for you with their expertise.
Below are some pertinent reasons why responsive web design is beneficial for your SEO.
The first and important result of responsive web design is increased and boosted mobile traffic. Mobile browsing has been growing steadily for years now and has managed to surpass desktop browsing with a 51.3 percent lead.
This means that mobile phones have become the main focal point for diverse developers out there and mobile optimization has become the industry standard. So, by using responsive web design on your website, you bode well with the majority of web users nowadays, which improves your SEO score.
Speed has recently become a major SEO ranking factor with Google as far as mobile browsing is concerned. Loading a full website on a smaller screen is not only ineffective and frustrating for the user, but it is also extremely slow. Responsive design condenses the pages, making them smaller and, therefore, easier to load.
Some people argue that accelerated mobile pages (AMPs) are a better choice than responsive design because they’re much faster. However, AMPs have a couple of drawbacks, the biggest one being that they only work with static content, so RWD might still be a safer choice for now.
The bounce rate indicates the percentage of users landing on a page and deciding to leave before continuing the website journey. Google takes it into account for weighting the relevancy of a webpage for a given search query. A high bounce rate will therefore generate a drop in ranking, reflecting thin or irrelevant content, or a poorly designed website, just by looking at user’s interaction.
It won't be wrong to say that keeping up to speed with the latest tech insights, the content will only remain in trend if it is properly optimized for all devices. Good content is not much of a need, if not supported by an appealing design. Responsive web design does just that by adjusting the layout of the page, displaying the same content, to any device.
Social media is not a ranking factor. However, it never denies its worth when it comes to the overall marketing strategy. It sure does play a significant role in an SEO campaign, complementing each other, and helping you give a boost to your website traffic. Responsive web design makes content sharing accessible across all social platforms, expanding your audience.
If you want to set your website apart, you can do it by making it easier for site visitors to access the same content on desktop and mobile devices, share it with their peers, and on their social media profiles. This reveals incredible opportunities to reach an extensive audience.
Hence, web designers London services are well-sorted and have advanced ways to set your website apart from your contemporaries. Moreover, investing in the web design of your website is going to bode well for your business venture as well as your marketing strategy.
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