Subscription E-Commerce Market Industry Analysis and Forecast 2019-2025

Author : univdatos
Publish Date : 2021-05-10 15:11:24

Subscription E-Commerce Market Industry Analysis and Forecast 2019-2025

Research report presented by UnivDatos, Emphasis on Application (Beauty and Personal Care, Food and Beverage, Clothing and Fashion, Entertainment, Health and Fitness), End-Users (Women, Men, Kids), Payment Mode (Online, Offline) and Geographical analysis (key regions and countries).

As per the research report, The Global Subscription E-commerce market is anticipated to reach the market valuation of US$ 478.2 billion by 2025 expanding at an astonishing CAGR of 68.0% in the course of the forecasted period (2019-2025) from US$ 13.2 billion in 2018. While technology has advanced in recent years, it has taken time for people to embrace and integrate it into their everyday lives. Consumer adoption of technical advances has posed a significant obstacle for the e-commerce ecosystem. Subscription e-commerce platforms have gained significant momentum in recent years, as internet retail has exhibited accelerated development in recent years due to its benefits in terms of round-the-clock facilities, decreased reliance on store trips, saving commuting costs, expanding market area, and lowering overhead expenses. More than 85% of the world's internet population has used online shopping sites to purchase items.

With the rising demand for numerous goods and services for everyday use, subscription e-commerce market models have emerged as a viable option for a large online shopper base, as it provides daily needed products on a recurring rather than one-time basis. Subscriptions are often sold regularly, monthly, or yearly, depending on the preferences of the customer. In comparison to customer acquisition, it has been found that regular consumers get more care, resulting in customer retention. Companies that provide subscription-based offerings with the aim of converting one-time subscribers into long-term customers while providing ongoing access to services that they need on a regular basis.

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Furthermore, increased start-up investment, a growing young and working population, the prevalence of smartphones, and disposable income have all contributed to the market's potential. In the last five years, for example, venture capitalists have been active in raising about $3 million. However, lack of understanding among developed countries, high churn rates, inconsistent billing procedures, and problems with return and refund policies are some of the bottlenecks impeding the global development of the subscription e-commerce industry. Under the numerous applications of the subscription e-commerce industry, beauty and personal care is expected to rise at the fastest rate over the forecast period, owing to evolving lifestyles, growing beauty needs of the female population, and an increase in the number of working women. The emergence of beauty and cosmetics start-ups Glamego and Fabbag, as well as Nykka's experimentation with various subscription models, has significantly increased competition in the respective domain. Over the estimated timeframe, the application is expected to develop at a phenomenal CAGR of 67.2 percent.

Furthermore, among the various end-users of the subscription e-commerce industry, women subscribers accounted for the highest share of 55.89 percent in 2018. Two catalysts driving the increasing acceptance of subscription-based services by women subscribers are time efficiency by minimizing daily trips to the store and cost-efficiency. By 2025, the sector is expected to generate earnings of US$ 246.6 billion. Furthermore, across the various payment forms of the subscription e-commerce industry, online payments accounted for the majority of the market share, owing to the expanding reach of payment wallets, digitization, and the cashless economy. Over the forecast timeframe, the online segment is expected to develop at a staggering 68.1 percent CAGR.

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Furthermore, the study divides the global subscription e-commerce industry into various regions, including North America (US), Europe (United Kingdom, France, Nordics), Asia Pacific (India, China, Japan), and the rest of the world, in order to further investigate and penetrate the market. In 2018, North America was the most profitable and largest region in terms of subscription e-commerce business penetration, accounting for 68 percent of the market. Changing customer preferences have enticed the majority of Americans to try a variety of delivery boxes from mainstream categories such as food, cosmetics, clothes, grooming, and pet products. Furthermore, with more than 70% of subscription-related businesses based in the area and internet providers booming at an exponential rate, the North American subscription e-commerce industry has grown significantly. Furthermore, the subscription e-commerce industry in Europe and the Asia Pacific is expected to rise dramatically over the projected period, owing to rising demand for subscription-based services ranging from beauty and personal care to healthcare, entertainment, and food and beverage.

For analysis of the overall development in the Subscription E-commerce industry browse through -

Global Subscription E-commerce Market

Market Insight, by Application

Beauty and Personal Care

Food and Beverage

Clothing and Fashion


Health and Fitness


Market Insights, by End Users




Market Insights, by Payment Mode



Market Insight, by Region

North America Subscription E-commerce Market

United States

Rest of North America

Europe Subscription E-commerce Market

United Kingdom


Nordics (Denmark, Sweden, Norway, Finland)

Asia Pacific Subscription E-commerce Market




Rest of Asia-Pacific

Rest of World Subscription E-commerce Market

Top Company Profiles

Dollar Shave Club, Inc.

Blue Apron Holdings Inc.

Hello Fresh

Edgewell Personal Care (Harry’s)

Personalized Beauty Discovery, Inc (Ipsy)

PetSmart Inc



Nature Delivered ltd

The Walt Disney Company Ltd.

UMI understands that you may have your own business need, hence we also provide fully customized solutions to clients. The global subscription e-commerce market can be customized to regional/country level or any other market segment.

Category : business

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