Ways custom cannabis packaging fits your product and brand.

The cannabis industry is one of the fastest-growing and competitive markets today. With the increasing legalization policies of cannabis across the states and the world, the demand for clean, safe, and accessible cannabis products for both medical and recreational purposes is rapidly increasing. 

As a result, new cannabis products are being developed and released continuously. This has called for a greater need for safe and complaint packaging of these products. With many cannabis brands in the market, it has become increasingly essential to have a unique identity that stands you out from the rest.

That is where custom cannabis packaging comes in. With hundreds and thousands of brands and products in the market, custom packaging is what truly attracts a customer’s attention.  

If you’re looking for a cannabis packaging company for innovative solutions, contact us at Medlock!

Let’s learn more about the benefits of custom cannabis packaging and how it can benefit your products and brand! 

Branding is Everything

Packaging solutions for cannabis products are usually similar across brands. Some common options include glass containers, tubes, pouches, jars, and Mylar bags. That is why branding becomes even more important; it allows your product to stand out from the sea of similar cannabis products on the shelves. 

Branding is the staple of custom cannabis packaging. For that, you need to ensure that your products have an appealing and colorful label that represents your brand. Branding through packaging is your opportunity to create a great first impression. 

Make sure your branding is consistent across all products, so the customers can easily recognize it.  

Now let’s explore five custom cannabis packaging ideas for your products below!

• CBD Direct-To-Consumer Packaging

Custom kits for your customers are a great option for selling CBD products. You can brand these customized kits with the colors, design, and logo that represent your company. 

For instance, using a two-piece box along with a paperboard sends the message that you offer high-end products. 

Customized CBD kits offer great value for your customers, especially if they intend on purchasing multiple products. You can offer customized mailer boxes with modular inserts to create a compact and desirable look for your customers. 

Moreover, these custom kits will offer a memorable and unique unboxing experience for your customers. If you put some effort in and create custom kits, it can be a great representative of what your brand is all about. Your CBD products will surely stand out on the shelves at pharmacies.   

• Packaging for Edibles

When you're choosing to package for edible cannabis, it's essential that you include a child-resistant release and lock. Although child-resistant packaging is vital for all kinds of cannabis products, it's even more critical for edibles. 

This is because children are more likely to mistake edibles for a snack or a food item and end up consuming it. Therefore, your packaging should be designed in a way that eliminates all possible confusion points. 

For instance, do not include designs and photos that are commonly associated with food items. Be as discreet about your packaging design as possible. 

Choosing a minimalistic design for edibles is highly recommended. Just include your brand’s names and logos and the other essential information on the label of the packaging. It will give an elegant look to your packaging while also making it less attractive for a child. It’s also essential that your re-closable design complies with all federal and local regulations for cannabis packaging.   

• Pre-Rolls as Packaging

Pre-rolls are an excellent option for “fun” packaging designs. They combine the old-fashioned with the modern. 

For example, an idea of pre-roll packaging would be to create vintage paperboard boxes that have a cigarette-style design and a match-strike area. This will instantly catch the attention of the consumers and make your product shine brighter than its competition.  

Another idea that you can consider is offering pre-roll tubes that fit perfectly in a folding carton. For additional branding, you can add 2-piece sliding cartons. You can create pre-roll packaging by incorporating your brand's name, logos, and design.    

• Vape Pens & Cartridge Packaging

Vape pens and cartridges are often packaged in sleek and modern styles. That is why your product packaging should represent a high-end design for these cannabis products. Make sure you incorporate your brand’s identity into the packaging so that it’s easily distinguishable. 

You can do this by:

1. Incorporating images and colours that represent your brand identity and values

2. Adding modular inserts in the packaging to keep the vape, pod, and battery organized firmly

• Concentrates, Oils, Distillates, and Dabs

These four cannabis products are closely related, but you can still create unique packaging paperboard options for each. You can create a distinguishable packaging solution, so each of these products stands out on the shelf. 

You can use multiple options, such as trays with a sleeve, child-resistant packaging, structural paperboards, and triangular boxes to enclose these products. You can incorporate your branding in these packages, so your brand is represented thoroughly. 

You can use print or embossing techniques to incorporate your logo and brand name. There is no limit to how you represent your brand. There are several creative ways to do it to make a more personalized impression on your consumers. 

Get Professional Help for Packaging Solutions!

At Medlock, we help brands in the creation of unique and custom cannabis product packaging that is in line with their brand identity and values. So, what are you waiting for? contact our team of experts now!