The digital boom is now largely driven by mobile. 75% of French people are now equipped with a smartphone. Having a mobile apps dedicated to your business can be a real asset for your business. Do you think that setting up a mobile app can be a good solution? Let's see why and when to develop a mobile app.
According to Médiamétrie, the mobile is the n ° 1 screen for connecting to the Internet in France. Applications play a central role since they concentrate 90% of the time spent on smartphones.
In this context, more and more brands are creating mobile app thinking of creating one? We tell you why it is useful to develop a mobile app.
POSITION YOURSELF EARLIER IN THE BUYING JOURNEY
If 25% of digital transactions today are carried out on mobile according to the latest Mobile Marketing Barometer, mobile is very often used at the start of the purchasing journey. A study by FEVAD and CSA thus reveals that more than one in two consumers (56%) use their mobile to do research before making a purchase.
In certain sectors such as fashion, there is an ROPO (Research Online Purchase Offline) phenomenon: consumers do research online on their mobile phones and then buy in stores.
Mobile content thus helps to position itself earlier in the buyer journey. This can involve product visualization, a free demonstration, advice or product reviews. The mobile is therefore a customer acquisition tool. It is also a great up-selling and cross-selling tool.
OFFER A NEW EXPERIENCE TO ITS USERS
The multiple possibilities and functions of smartphones and tablets make it possible to offer new experiences to its customers. It is possible to imagine new services based on push notifications, the camera, relocation, consultation without an internet connection, etc. These services can feed your cross-channel, drive-to-store or other brand strategies.
The OUI.sncf mobile app thus offers to dematerialize its train ticket. By purchasing a ticket via the app, users no longer need to stamp it at the station. The mobile app becomes a transport ticket. Another example of an innovative service is that offered by the Yuka mobile app. It allows users to assess the nutritional quality of consumer products through a simple barcode scan in store.
Offering services in push mode is also a way to remember the good memories of its users via a direct communication channel. Mobile is also a tool for customer loyalty. However, be careful not to overdo it: if your communication becomes intrusive, users could quickly delete your app.
TRIGGER PURCHASES AND IMPULSE ACTIONS
In a mobile environment, users use their phones to meet their immediate needs. Mobile app promotes spontaneous and impulse purchases.
A large number of consumers are purchasing items on mobile that they would not have purchased in a store. Amazon thus provides a super-fast buy button in its application. Thanks to 1-click ordering, consumers can buy a product in record time, without going through the shopping cart.
Other brands are taking similar approaches to encourage impulse buying. The Tommy Hilfiger application, for example, offers to view the brand's Instagram feed. It is possible to instantly buy a garment or look presented, thanks to a "buy button".
REINFORCE ITS BRAND IMAGE
Mavendigital mobile app development is a good way to strengthen your brand image and stand out from the competition. Many companies now have a responsive site, which automatically adapts to the size of the screen on which it is viewed. Other brands have mobile sites specifically designed for mobile screens, although this format is used less and less. Far fewer companies have an app.
With an app, your brand becomes mobile. Your prospects and customers are exposed to your brand on a daily basis. She accompanies them everywhere and throughout the day. The tactile dimension of smartphones and tablets also establishes a stronger and more personal connection. By touching their screen, your prospects and customers also touch your brand.
INCREASE YOUR VISIBILITY
Developing a mobile app increases visibility creating a mobile app significantly increases online visibility. According to App Annie, nearly 70% of smartphone users install at least one new app per month. Mobile stores, which have their own referencing system, play an essential role. The most visible apps in the App Store, which are often the ones with a good description, are usually the most downloaded.
In addition, the launch of a mobile app is a communication opportunity. The content and articles generated by the launch of an application contribute to better visibility and better referencing by search engines .
COLLECT ADDITIONAL DATA
Mobile apps are also a great way to collect data on your users . This can generate new insights into how your product or service is used in real life. These insights are important to improve your offer and feed your future developments.
The data collected can also help provide more personalization. Users today demand personalized experiences. By collecting, for example, the personal preferences or opinions of your users, it is possible to better anticipate their needs.
- The Critical Infrastructure Protection Market Report published by Value Market Research, it provides forecast and estimates for each application in terms of market size, share, trends and growth durin