Earlier, customers had to visit the grocery stores to buy essentials for their daily needs. Gradually the concept changed when supermarkets got introduced, where every item was made available under one shelter. Now, with further advancement, most users have shifted to online grocery stores which aremobile applications.
Did you know?
About 43% of consumers claimed that they find grocery mobile apps much easier and convenient to use than physically visiting a store.
While there’s a rise in popularity for smartphone applications, grocery-based apps have laid their importance in the technical industry. Furthermore, options for an online transaction or cash on delivery have added to the advantage of both, the business and the consumers.
Features of a grocery-based mobile application
Do you want to know more about why consumers prefer shopping from a grocery mobile-based app, and the advantages it can offer you? Here’s what you need to know!
Time-Saving
Nobody has the time to visit the store, pick items, wait at the billing counter for their turn, and carry the packed boxes. Here’s when grocery mobile applications come in handy as they save a lot of time.
According to a survey, customers spend an average time of 41 minutes at a store. More importantly, if you’re visiting a store with your kids, get ready to spend some extra time convincing them not to buy unnecessary products. Keeping aside all the jokes, a mobile-based application will enable you to quickly find the items and add them to the cart. Once done, you can place the order and the items will be delivered to your place.
Order Status
Once the order is placed by the customers, they’ll be able to view the live status of the same. It is a huge reason behind customers shifting from the traditional approach to the new digital one.
Tracking Consumer’s Behavior
Consumer behavior is keeping information or tracking the needs of your customers. Online grocery shopping will enable you to keep a track of the likes and dislikes of your customers. Not only this, but the most popular mode of payment they are opting for. Thus, you can offer deals and customized services keeping in mind the target you’re hoping to achieve.
Interesting Discounts and Deals
With increasing grocery mobile-based applications, people have started using the same based on their convenience and suitability. If you’re looking forward to attracting potential customers to your mobile application, it is best to offer discounts and deals. Additionally, you can also offer coupons on shopping for a particular amount. Adding this feature will benefit both, your business and the customers.
Multiple Payment Options
Many consumers prefer a cash-on-delivery mode of payment. On the other hand, many favoronline transactions. Adding both the options to your mobile app will attract customers who want to use both the modes. It’s a win-win situation as you won’t lose your potential consumers. On the other hand, users can choose an option according to their convenience.
Availability of Substitutes
For instance, a consumer is a constant user of one particular product, but the product is not-in-stock currently. They can view the substitutes and order the same if they like. Adding more and more items to your list will ensure that the customer doesn’t leave without adding something to the cart even if their first choice is unavailable.
Now that you’re familiar with the reasons why consumers opt for a grocery-based mobile application and the features that attract them, creating such an app should be your only priority. All you need to do is reach the app development experts and get your job done.
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