20 Best Topic Ideas Ever for Writing an Imposing Marketing Dissertation

You may have seen students regretting their topic selection when they fail to write the dissertation effectively and can’t get enough research material. 

It happens because they don’t give much attention to topic selection. Another reason for the bad topic choice is lack of time; when you don’t have enough time, then you have to pick any topic that you come across first. Often, students look here and there for the best marketing dissertation topic but can’t find it.

If you want to know what are the other reasons of poor topic selection, then have a look at the below points.

The vast syllabus of the marketing course confuses the students about from which area they should pick a topic.

Rather than taking references, some students copy the topic. It happens when they don’t have time to search for the topic.

When students fail to understand what is expected by the professor, they can’t find the right topic.

Sometimes students feel reluctant to find the topic, because of it is a lengthy process.

Not looking for some marketing dissertation example of the topics.

So, these are some challenges a marketing student has to face while choosing a topic. But you will not have to struggle as this piece of information provides a list of the 20 best topics on marketing dissertation. So, let’s read them below.

1. Examine the usefulness of relationship marketing in the American fashion industry and describe to what extend club-style membership schemes for their customer impact on business.

2. Describe how do the importance of factors influences online selling and the impact of product type on it.

3. Analyse the behaviour of customers in short, and long-term offers in a competitive online environment.

4. Explain the advantages and limitations of direct marketing and analyse how beneficial to connect people with SMS and email.

5. Investigate how does innovation and culture influence the market of China, Africa, and India.

6. Analyse the antecedents of word-of-mouth communication in marketing.

7. Evaluate the importance of motivation in buying anything, ways to get the customer’s influenced.

8. Examine how does consumer's perception plays a crucial role in buying anything.

9. Elaborate how do customers react to brand alliances online; take the three cases as examples.

10. Describe the most fruitful techniques to engage potential customers.

11. Explain how celebrity presence can change the marketing dynamics.

12. Provide a list of marketing campaigns and their reasons for being successful.

13. Investigate the price adjustment strategies and how they differ in the online and offline market.

14. Explain the difference between comparison and non-comparison marketing advertising and its impact on customers’ purchase behaviour.

15. Analyse why have functional applications on Facebook not gained expected success.

16. Describe the impact of the news feed on the buying behaviour of the customers.

17. Examine which way of word of mouth more impactful, traditional, or electronic.

18. Explain the usage, barrier, challenges in social media marketing.

19. Describe ethical purchase intentions and how ethical awareness affects purchasing behaviour. 

20. Elaborate on how companies take the help of customer relationships to come over the consumer Boycotts.

These are some marketing dissertation topics; go through them and select your favourite from the list. Marketing is an integral and in-demand job, and therefore, many students are opting for it. For getting the best job, they want excellent marks, and this is possible when you write an amazing dissertation. So if you don’t have a flair for writing, then seeking marketing dissertation writing help will prove to be the right decision.