7 Tips To Expand Your Social Media

Social media is needed for every business, but it's not always easy to maneuver. We understand and are here to help. With years of experience in social media, we wanted to share some of our top tips for improving your social media marketing.

DO YOU KNOW WHEN TO POST

Knowing when to post on each social media platform your business is on is crucial. You want to make sure that you post content at the time when your target audience is likely to be online. You can see this on many platforms by looking at the Insights. For example, if you navigate to the Insights page on Facebook, select Posts on the left. You'll then see a one-week timeline and how often your posts appear when your fans are online. There have also been a lot of studies done that show when to post optimal times in your niche, like this one from Sprout Social or this one from HubSpot.

USE VISUALS

Sometimes a short and sweet post with text can make a point, but if you really want to increase your engagement you need to use good graphics. Photos are always simple and quick to grab people's attention. Graphics are great too, whether it's a simple vector of something you mention in text, or an infographic explaining the steps of a process or visually telling a story. Video could be the king of all visual elements, especially in today's world for YouTube and TikTok. A study showed that "social media videos generated up to 1200% more shares than text and images combined (MartechAdvisor)."

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ASK QUESTIONS

Not sure which content your audience wants to see more of? Maybe you want their opinion on a new product? All you have to do is ask for their opinion. Almost every social media platform now offers the option to ask questions or create a survey, aside from a simple text contribution.

LinkedIn recently added polls to its website, and even Instagram has a question function as well as a poll on its IG Stories. Asking questions is a great way to communicate with your audience and learn more about who they are and what they like. It also generates more engagement, which means an increase in the number for you.

USE A CONTENT CALENDAR

Creating, curating, and scheduling posts can be very time consuming when it comes to social media. Maybe you're a one-person show and just don't have all the time to work on it, but you know it has to be done. Invest in a good online content calendar tool, or make your own using a spreadsheet or just write it down on a printable calendar sheet. Using a content calendar can save you time running your social media so you can focus on other areas of your business that require attention. There are many great platforms online if you want to invest a little money in a program.

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Platforms like Hootsuite, Coschedule, and Sprout Social are some of the most widely used platforms and offer a variety of plans and tools to help you with your daily tasks. We recommend setting aside about an hour each day to create and plan your content a week in advance. You can also continue working at any time. However, be sure to check your calendar before posting anything to make sure it remains relevant to current events.

SHARING FROM INDUSTRIAL LEADERS

While creating and sharing your own content is key to showing others that you know about your business, it's also important to share what industry leaders have to say. This will help you better understand your industry and show that you are well informed. Always make sure to credit your sources and tag them when necessary. Tagging these other industry professionals can also help you get more people seen.

POST WITH A PURPOSE

Always keep your audience in mind when creating content. Will what you want to publish benefit your audience? Is it worth it? You never want to just post to post, you want to make sure you share information 7 tips to expand your social media

Social media is needed for every business, but it's not always easy to maneuver. We understand and are here to help. With years of experience in social media, we wanted to share some of our top tips for improving your social media marketing.