A digital marketing agency helps increase conversions

Increasing conversions is the goal that many want; however, sometimes we don't give it the attention it really deserves. Just keep in mind that the conversion will occur when a customer makes a successful purchase on a business website.

But also, generating a greater number of visits helps, in a way, to achieve more sales and conversions. A clear example of them is that if 10 conversions are achieved out of every 1,000 visits that would be equal to 1% conversion, so we must set a goal and work to achieve it. But, how to improve or increase the conversion rate on a website?

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What is the conversion process?

The conversion process is the one that occurs when a key action is executed within a marketing strategy, executed by the user according to the proposed objectives. At that moment, the user stops being an online person who was looking for something and has found, to become a lead, a fan, a client, among others.

How to improve the conversion of a website?

When having a business or startup on the web, the main thing is to know that conversions are important. Once we understand this, the next thing will be to work towards improving and increasing conversions on the web through the use of strategies; For this, digital marketing agencies are great allies.

In addition to improving visibility and enhancing our site, a digital marketing agency has a wide range of tools and strategies to help its clients' pages achieve that much-sought-after success. Also, these strategies will serve the goal of increasing conversions.

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Tips to increase conversions

Increasing the traffic of a website will not depend only on its optimization; that's why it's important to know other ways to increase conversions. In that sense, let's see some of the tips that will undoubtedly help to substantially improve the conversions of our website; these are:

Invite to action

The first thing is to place buttons for calls to action (Call To Action or CTA) that stand out before the content of the web. The phrases "Buy", "Register", "Make an appointment", "Quote now" or "Add to cart"; are just some of the examples that customers will undoubtedly see and will make them want to click there. The visibility of these buttons will also depend on the color, size and type of font used.

Build trust

By placing information of interest to users, they will become leads if they know who they are dealing with, and this will increase conversion. In this sense, a complete page should be created where “Who we are” is reviewed; This will not only help people want to contact you, but it also shows the client that you "exist", giving them a bonus of credibility and trust.

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Reduce the loading time

When a customer enters a website and it takes time to load, it is very likely that they will end up leaving the page. This directly influences conversions, which drop at least 1% for every 0.1 second increase in page response time. Another advantage of reducing the loading time of a web page is that it will be easier to occupy the first positions in Google search results.

Simplify the purchase process

Not only will this increase your conversion rate, it will also increase your sales. That is why it is important that the purchase process is simple, without requesting too much information or using "capchas". The simpler the form, the more customers can buy.

Add testimonials from other users

Many ask if the testimonials have any effect; Well the answer would be yes. The action of adding testimonials to your pages always works, in the sense of generating credibility and trust in customers, especially if it is an online store.

Optimize the results

Within the digital world it is important not to stop updating and improving a website. Once a campaign or new content is finished, the performance that it had on the network should be analyzed, and from there work to make the necessary changes.

As we have already seen, the conversion rate is very important in a website and in a marketing strategy ; however, achieving a high percentage requires constant hard work of optimization. But if we take into account all the aforementioned tips and apply them in a good and complete marketing strategy, the conversion metrics will surely increase in level.

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