An example is a UI designer working to create a more efficient, usable interface. The designer can work not only on redu

Applied to UX design, a designer may approach creating a submission form differently by using Miller’s Law. Grouping information by type can help users quickly complete the form and feel less overwhelmed by the process. Additionally, a form may automatically create spacing for elements like phone numbers or credit card numbers, which can help users avoid errors.

While I was a post-grad at Cambridge in 1994, I was taught by Steve Young and Tony Robinson, who had created some of the best speech recognition systems in the world. However, the most important thing I learned in my first few days, was something I would never have guessed from seeing early versions of DragonDictate. They had already cracked it. A modestly powerful computer could convert continuous natural speech into text, as it was being spoken, with about 95% accuracy, i.e. the technology was already better than all but the best-trained professionals.

Kelly Doran is a Senior Content Writer at Neil Patel Digital who is passionate about helping brands tell their stories. Her extensive experience includes writing and editing high-quality content for enterprise organizations in technical, lifestyle, and regulated industries, with special focus on copywriting.

A long string of digits without spacing or some kind of punctuation makes it challenging for a user to remember each number. Yet, by grouping the numbers, the user sees them as three groups instead of 11 different numbers to remember.

Why has it taken until the last few years for speech recognition to be adopted in day-to-day use? The technology has many hidden industrial applications, but as a real-time user interface for day-to-day use, i.e. talking to your computer, adoption has been unbelievably slow. When I was studying in the 90s, I read about a sort of reverse Turing test, which demonstrated one reason why. Volunteers believed they were talking to a computer, but responses were actually provided by a human being typing “behind the curtain”. The observations and subsequent interviews showed that, back then, people simply didn’t like it.

A UX designer can apply this to creating more efficient interfaces that help users complete a task in a timely manner. For example, if you design an eCommerce website you can autofill some data for customers during checkout. By doing that you will save time.

These essential laws provide general guidelines to help UX designers in the design process and are essential for developing better user experiences. If you’re interested in learning more about UX, check LawsofUX to learn more about the laws of UX and XD Ideas to grow your UX/UI design skillset.

To help prevent this overwhelm, UX designers can focus on chunking, or grouping information together by their related features to make them more cohesive and memorable. Ideas are often grouped this way in everyday life such as referring to ‘90’s music or types of shoes. When items are grouped in this way, the brain has more capacity for short term memory.

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used to think of OSM as little more than a virtuous hobby for over-educated Europeans living abroad — a cutesy internet collectivist experiment somewhere on the spectrum between eBird and Linux. It’s most commonly summarized with a variant of this analogy:

Miller’s Law was formulated by George A. Miller, an American psychologist who was one of the founders of cognitive psychology, and it states that the average person can only keep seven (plus or minus two) items in their working memory.

Kelly Doran is a Senior Content Writer at Neil Patel Digital who is passionate about helping brands tell their stories. Her extensive experience includes writing and editing high-quality content for enterprise organizations in technical, lifestyle, and regulated industries, with special focus on copywriting.

Jakob’s Law was coined by Jakob Nielsen, a principal of the Nielsen Norman Group. He states the idea that since users spend time on other sites or applications, they have an expectation that your site or app will function in the same way.

I’m sure that in part, it is just unfamiliarity, and so there is a generational effect. My kids talk to computers more than I do. However, there really are serious problems with speech as a primary user interface:

With that in mind, designers need to focus on using patterns and conventions that their users are accustom to. This can be in areas such as workflows, page navigation, structure, and placement of common elements. This prevents users from feeling overwhelmed by learning a new mental model or process, and instead, empowers them to keep engaging with your interface.

If a designer decides to place the search bar in a completely new place on the page, it can create confusion for the user. If they want to continue using your site, they have to re-learn where the search bar is, taking the extra time.