Anatomy of a Crowdfunding Campaign

Its rightly said —"Fundraising is the gentle art of teaching the joy of giving - by Henry Rosso." We all know that the Crowdfunding backdrop looks much different now than it did years ago before Ketto launched their platform way back in 2012. But do you know what puts most campaigns over the edge? An exceptional value that talks evidently and precisely why the cause is worth someone's thought! Are you looking to initiate a crowdfunding campaign? If so, read this intuitive blog on the anatomy of a Crowdfunding campaign before you start your crowdfunding journey.

Outlined are nine codes we want to share with you to help reinforce a successful crowdfunding campaign

1. Prep thoroughly before making it live

People don't like to sponsor a campaign that's not going to work in the first place. Therefore, it is good to prepare all the necessary ideas well in advance before making it live to your audience. You can use crowdfunding to authenticate statements before they are thoroughly understood. Still, if your campaign comes across as impulsive, then your spectators aren't going to invest.

2. Creating an engaging video is key!

Video clips give your consumers a better idea of your project. Within a few minutes, they can understand and have a precise exposure of your business without having to click through a series of still images. A non-professional video isn't going to convince your audience to get implicated, and this could damage your campaign's credibility and reputation. It is worth paying a professional to make your video pitch the best to your valuable viewers if you're looking to attract more consumers to your venture.

3. Tactical Social Media for crowdfunding

Having an incredible and robust presence on a few social networks will do the magic rather than having an average existence on all of them! Make sure to modify your promotion to suit each platform. Having a thorough social media audit as a baseline for your crowdfunding will make all the difference before you proceed with your goals. We suggest choosing networks that match best with your marketing and content strategies and where your budding followers are most likely to be found.

4. Construct a strong presence in the Media/Press

Today, some of the most admired and trust-worthy crowdfunding ventures are given excessive coverage by the press. The reason for this is, having a reliable website and several press materials that reporters can download. Don't rely on Facebook to do it all for you even if you're one-person handling the entire business. Want your project to get publicised by journalists? Make sure to add more crucial information/details about your project along with high-resolution pictures to exemplify the features.

Wish to have bigger plans? Like 'Press Releases & Tours' – The Star Citizen video game raised over $14 million throughout IgnitionDeck's WordPress plugin. The campaign integrated a press tour event before the crowdfunding aspect could be initiated.

5. Never ask for donations quickly instead focus on key objectives

One of the crucial ways to gain focus of the audience is by being 'YOU'. Just by conveying your story and sharing your passion for your project, people will unsurprisingly want to help and support you. Your supporters are giving you donations with the hope of getting something back in return. They want to obtain a return on their venture, be it a material product or support during a crisis that arises. Looking back at the IgnitionDeck-powered campaign for The Public Domain Review performed — it showed the benefits and importance of the publication clearly. Hence, backers already knew what they were supporting is genuine.

6. Be known to your audience Interest before Crowdfunding

With a solid Fan following, you can kick-start your campaign. In case you don't have a fanbase you can try seeking the attention of a handful of chief bodies who might be genuinely interested in your project.

7. Converse regularly when You're Crowdfunding

Communication is key! It is best to keep your supporters in the loop. Keep posting regular updates on your crowdfunding page, and maintain the process going after the campaign has ended. You will start to see actual work arise after the campaigns to ensure everyone gets what they promised earlier.

8. Keep It Real and Special

Let your supporters know who the real heroes behind the backdrop are and who have worked hard to put everything together for the project to be successful. Consider the wit and persona in the crowdfunding campaign. 

9. Crowdfunding for one and all

Rewards are an elegant way to show gratitude to the supporters of your campaign and provide more value for their contributions. The best way to do this is by creating a compensation scheme with many diverse price points. Some backers enjoy these kinds of rewards and will further donate to the campaign. Even if you can't propose a bodily dividend for a $1 donation, you could still give these pledgers early access to your inventions or recognition within your software package. 

There's no means of ensuring crowdfunding success. Still, by analysing strategies, and crowdfunding intrigues that have worked for others, you can positively give it a shot and maximise your possibilities. Similar to any other businesses, crowdfunding is a frequentative procedure that requires patience and trust of the people involved in reinforcing a successful campaign.

Have you run crowdfunding campaigns, too? What did you discover, and what tips can you share? At Ketto, we urge you to put these steps to the test, and optimistically, see your business reach its goals.