As for the disappearance of the Gmail envelope, it’s probably long overdue, as the use of envelopes in logos peaked in t

The cash cost of it is enormous. If you’re Uber and you’re running a network of cars, you want several automakers to have the software in their car. So you actually want people to have access to your technology. Unlike if you’re Waymo, you’re like, I’m going to run the whole closed system. I’m going to do it all myself. It’s a different business model. I think if Uber does it the right way, it’s a superior business model to having a lot of the auto companies dependent on their self-driving tech. But to do that, they need to have a contribution from a financial standpoint to make it through the seven or 10 years it’s going to take to get there.

Google’s Workspace logos are undergoing this evolution, becoming simpler as the need to communicate their function becomes less important. At the same time, they are expressing more about their connection to the Google brand via their color scheme. Interestingly, Google and two of its biggest remote-work rivals, Microsoft and Slack, make use of the same “Crayola Theory of color design,” as writer Derek Thompson puts it. Google, though, has done a better job of owning the palette, as evidenced by its relentless imposition of the colors across its array of brand elements. It’s not hard to imagine a young person who has never seen a floppy disc or even an envelope who, upon first encountering the Microsoft logo, might naively assume that the company is some sort of subsidiary of Google.

I once took a class with Sidney J. Levy, who was capping off a long career in advertising with a gig as the Coca-Cola Distinguished Professor of Marketing at the University of Arizona’s Eller College of Management. He asked the class to evaluate how a print advertisement communicated to its audience. Based on the parameters of the assignment, I suggested to him that he was really asking about persuasion, not communication. He responded that all communication is persuasion, which sounded preposterous to me. If I ask you for the time and you tell me it’s 2:00, how are you trying to persuade me?

Years later, I better understand what he was saying. If I read something that is typeset in Goldman Sachs’ new proprietary font, I may understand what is written but also associate that message with the firm. If I now click on Google Calendar to find out the date, I will both receive that information and be reminded that it was Google that provided it to me. Google has taken icons that reflected simple functions and turned them into logos that express its brand.

My understanding of what he was convicted of was taking stuff from Google that he shouldn’t have. So there’s never been proof that came over to Uber. As far as I know, there was never intent at all for any of that to come over to Uber. So let’s separate that piece. What he did and what he admitted to doing at Google was the problem or the reason he’s going to spend [time in] jail.

Of course, many such symbolic anachronisms, such as using an icon of a floppy disc to mean “save,” continue to persist long after their original metaphorical meanings have lost their currency. The Workspace rebrand similarly disposes of the outdated skeuomorphic calendar icon for Google Calendar, replacing it with a more abstract square that communicates its meaning with a simple number “31,” to the possible consternation of Baskin-Robbins.

Years later, I better understand what he was saying. If I read something that is typeset in Goldman Sachs’ new proprietary font, I may understand what is written but also associate that message with the firm. If I now click on Google Calendar to find out the date, I will both receive that information and be reminded that it was Google that provided it to me. Google has taken icons that reflected simple functions and turned them into logos that express its brand.

There’s been news that Anthony Levandowski, who was at Google and got busted for bringing some trade secrets over to Uber, is now going to go to prison for a year and a half for his role in that.

Logos tend to communicate in two ways: They can say something about what a company or product is or does, and they can relate some higher-level meaning about the company or product’s brand. The former tends to be more common among logos for smaller, less well-known companies that just need to tell the public something basic about who they are. To paraphrase Freud, sometimes a cigar store logo is just a picture of a cigar.

But as a company becomes more familiar to consumers, it can simplify its logo, stripping out the more literal design elements in favor of a purer symbol of the brand, like the Cheshire Cat’s body fading away to leave only its smile. Nike did this in the early 1990s, untethering its Swoosh from the company wordmark, and UPS shed the archaic string-tied package from its logo in 2003 in favor of the “golden comb-over.” As design critic Karrie Jacobs wrote in 1987, “Logos, then, evolve backward with complex, multifaceted trademarks down in the primordial muck and geometric marks of amoebalike plainness up at the top of the ladder.”

But while Google was able to simplify its Google Meet icon by ditching its speech bubble, it retained the ancient convention, used by Zoom as well, of a triangle sticking out of a rectangle to represent a matte box—a camera accessory that is certainly not a feature of many webcams these days. Similarly, the new Google Docs symbol keeps, in the form of a red triangular corner that ties all five of the new logos together, the “dog-ear” element that has for decades communicated, “Hey, this is not just a rectangle. It’s a sheet of paper!” Only the triangular Google Drive logo, the least altered of the five in this rebrand, works as a purely abstract symbol.

Rotten Tomatoes keeps a running list of the top television show seasons of all time based on critics’ scores. So far there are 11 shows in 2020 that have earned the “Certified Fresh” stamp for having 100% positive reviews.

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https://assifonte.org/media/sja/v-ideos-Napoli-Spezia-v-en-gb-1vlw-.php

http://news24.acaps.cat/gms/video-napoli-v-la-spezia-v-it-it-1lmr2-13.php

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For the purposes of our list, we’ve rounded up all the “Certified Fresh” shows that have at least 10 critics’ reviews and appear on Rotten Tomatoes’ own list. (For a list of just the best Netflix originals in 2020, read our ranking here.)

You worked closely with the guy and were in the company at the time. What’s your take on all of this? Is he the one that should be going to prison for this? And are there other repercussions or should there be? Are there things we’re not seeing about it that we should be looking for?