Cole’s goal as a writer was to reach financial freedom. Hiring loads of employees for his writing business took him away

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is concept is that the approach intuitively believes that intelligence is a process of growth, which dovetails nicely with the work of Carol Dweck, who beautifully describes the difference between a fixed and growth mindset. Here’s how it works.

I’d recommend you add an online community to your course so the learning can continue after the lessons are completed. You can go from being a writer to a business owner when you become a teacher and sell a course.

Automation has taken the human out of a writer’s business. It’s easy to get carried away with email sequences and using tools like Buffer to pre-schedule your social media posts.

Ghostwrite for people who don’t have time to write. Study how they write and speak and then craft emails, blog posts, and social media posts for them. Charge a decent fee for doing so.

Write on websites that pay you a small royalty. Newsbreak dot com have a creators program where you can make $1000 a month. You can even repost your content from other platforms.

The best advice I can give you is to overdeliver. Give students a lot more than they expect. Undersell. Make the course long and in-depth. Sweat it out. Bleed for your students. Don’t leave anything out.

So you’ve written free content, built an email list, and launched a simple course based on one of your best-performing blog posts. You’ve also set up a paid product like a newsletter where you can separate fans, from readers who don’t know you well enough yet.

You start with the course name (the headline). You write down the benefits of the course (the subtitle). You write titles for 10–12 lessons you’re going to teach (the subheadings). You write points under each subheading (the body of a blog post). You include a list of takeaways at the end of each lesson (same as blog posts). You finish the course with a conclusion, then you let the students execute.

Now, every time someone buys my eBook they get an email from me with the eBook attached and a personal thank you from me. This simple little hack creates some weird and whacky conversations. People feel that like they’re more than a customer when they get a personal email that isn’t automated from the writer they enjoy reading.

I recently had a bug on my website. Every time someone bought my eBook they weren’t automatically being sent it. I found myself having to send eBooks one by one. Then I realized, “Hey this is freaking awesome.”

Once you build a writing business the temptation is to hire employees. My friend, Nicolas Cole, did this when he went from being a writer to creating a business called Digital Press.

Become an affiliate like Tim Ferriss. Tim sends out an email once a week called “5-Bullet Friday.” It’s an email where he recommends content he loves, and products he has used and recommends. Each product has an affiliate link that pays him a commission. He does it in such an honest way. He doesn’t flog affiliate links as a published author, blogger, and podcaster. He talks about helpful products in a non-salesy way and how they’ve improved his life. You can too.

The most helpful thing you can do for a reader is walk them through step by step, how to do something using videos. These videos are private and not littered with comments from trolls. These videos are specific, well shot, and feel like you’re sitting in the teacher’s bedroom. Invite a friend along for the ride to teach the course with you.

Writers are scared to create online courses. How do I know? Because I was scared. I overthought online courses for years. I thought I needed some complex eLearning software to do it. Then a friend showed me Teachable.

Do 1–1 coaching. Some people want their hand held while they learn a skill. They don’t want anybody else to teach them except you. Coaching is a business any writer can start. If you can schedule a weekly Zoom call, send a PayPal invoice for ten lessons paid for in advance, and come to each coaching call prepared, then you can be a coach. A coach is a paid teacher with one student in the classroom at a time.