DESIGN THINKING AND UX DESIGN, WHY IS IT IMPORTANT IN YOUR PROJECTS?

Very popular in recent days, design thinking is quite simply the term used to designate all the methods and tools that help, faced with a problem or an innovation project, to apply the same approach as that which a designer. It is an approach to innovation and its management which is a synthesis between analytical thinking and intuitive thinking.

The same is true of the so-called UI UX Development Company in UAE experience, which is also on the rise. Although the notions of design thinking and UX design are popular, we often tend to confuse these with other notions. This is the case with UI and Web design and UX research.

UI AND WEB DESIGN AND UX RESEARCH WHAT ARE THE DIFFERENCES?

UI UX Development Company in UAE research is the branch that uses a variety of investigative and collaborative research methods to add context and insights to the design process. This branch of design makes it possible to very quickly and easily identify the expectations of present and future users of the platform. It is positioned in a larger interface design process that begins with research. This is the first step that must be eliminated before considering UI or web design.

Is the term UI UX Development Company in UAE too different from the concept of UI design? Not so much, since UI design refers to interface design. In fact, UI literally stands for User Interface. The mission of the UI designer is to focus on the interface style, and its presentation to allow cohesion between the look and the style of the company. This cohesion ensures that the user understands that the organization and visual coherence are there.

What is web design? UI UX Development Company in UAE goes beyond the presentation framework as designers do. Web design is in a way the representation of the design carried out by the UI on a Web platform. So, the Web designer will just take care of the realization of the interface of the Web sites either by using an already existing CMS or by coding the platform from end to end.

AND WHAT DOES DESIGN THINKING MEAN?

Design thinking is “a mode of application of the design tools used by designers to solve an innovation problem, through a multidisciplinary approach centered on human beings”. Let's say in other words that design thinking means drawing inspiration from designers' way of thinking to innovate in all areas. It imposes a permanent synthesis between the analytical skills of engineers and marketing professionals, and the intuitive skills of creative.

UI UX Development Company in UAE

The design thinking process can be summarized in three key stages:

Identify a problem and understand its environment

Find the concept, the idea that will solve it

Design the form that will embody this concept

Concretely, the work in design thinking mode is organized around three logics:

A logic of co-creation insofar as a company that puts design thinking at the heart of its activity does not make its departments work in isolation, but rather establishes a logic favoring collective intelligence.

An intellectual gymnastics alternating phases of intuition and analysis, in logic of openness.

A major importance given to the field study (ethnographic observation) which offers a full and complete understanding of the experiences, unlike the classic quantitative and qualitative studies.

The design thinking model is based on the five steps proposed by the Hasso-Plattner Institute of Design at Stanford. This institute is the main university for the teaching of Design Thinking.

The five stages of Design Thinking empathy, define (the problem), idea, prototype and test.

UX DESIGN, WHY USE IT?

What does the term UX mean? The term UX design always refers to user experience. UX design aims to identify customer needs, in order to offer them a better user experience. Its role is to offer the user a platform to live user-friendly and hassle-free experiences during use. UX Design therefore consists of thinking and designing a digital or physical platform in the best possible way for optimal use. Bad experiences on sites are all we could love to relive.

UX Design eliminates these problems and first satisfies the users, but also the managers of the platform. Because a non-ergonomic site or application is a waste of traffic!

UX design is also a category of graphics in its own right. Let's say that it is almost not possible to achieve an optimized user experience without fully knowing the variable technical characteristics of multiple media: desktop, smartphone, tablet, connected object, etc. And these technicians like UX researchers can help in this context.

Finally, for some time now, many major players in technology have been looking for user experience writers. It might sound a bit trendy, and quiet, but writing-centric user experience designers will be a staple of how we design experiences from here on out. UX writing is all about writing copies for the user's touch points. This copy should not only embody the voice of the organization, but should also be considerate and helpful to the user.