Disturbing the peace was a broad crime that could be applied to brawling, revelry, violent arguing, and other seemingly

Honestly, the first time it happened, I really felt like I’d done it. I felt like I posted great content, and that a brand just happened across my feed, loved my work, and genuinely thought I’d be a great fit. It was so embarrassing to realize how much I’d been fooled. Thank goodness I didn’t buy anything.

So how did they find me? Almost immediately, I had realized hashtags were part of the answer. But when I stripped those out and continued receiving comments, I twigged location was being used, too.

The brands that commented on my post specifically target small accounts, with only a few hundred or thousand followers. This could be because bigger accounts would likely know the collab offers were nonsense. They assume the smaller accounts will have less experience.

Fourth, all the websites were identical, low-quality, and very spammy. The main purpose of all of them was to gain “affiliates,” not make sales. Even the shoddy website design was alarmingly similar. Many of the blurbs invited readers to learn more, but did not include links to do so. Their content blogs were full of outdated Covid-19 information.

The accounts only seem to comment on photos of people (typically women). When I photographed my dog, or when I didn’t include location, or when I included someone else in the pic, I didn’t get comments.

The three accounts’ responses to my questions were all similar, too. When I asked how they found me, they all cited “scouting teams,” and always pressed that I should visit their website to receive my 50% off code.

I checked other photos posted around the same time mine were, also geotagged in Atlanta, and found the same spam brands had left the same types of comments on several of those photos. There were a few exceptions that let me build a picture of how the brands targeted accounts.

Punishment in the Middle Ages was much harsher than it is now and that stems from a distinct lack of law enforcement ability. People across Medieval Europe lived in small hamlets, on feudal farms, or in larger towns and cities. Out in the countryside, there was no rapid response to crime and wrongdoing which is why they compensated with heavy punishments which were meant to deter any poor behavior. Despite the attempt by monarchs and local lords to keep the people in line via fear of the law, crime was still a big deal across the Medieval world and crime and punishment is a topic that still fascinates us from that era.

Secondly, the accounts that ask me to DM to collab almost exclusively ask me to message not the account leaving the comment, but the bigger account they tag in the comment. To me, that suggests that even if they get reported for spam comments, the main “mother” account, if you will, remains safe.

Without large numbers of officers patrolling the streets like we have today, some places could get quite rowdy. Whether it was drinking that went too far or feuds and arguments that got out of hand, it could be dangerous for local people and innocent bystanders if things quickly got out of control in the village.

But looking at Brute Impact’s posts, each only received between 300 and 600 likes. This is an extremely low engagement rate (0.13%-0.26%). For comparison, I get about 100–120 likes on each of my posts, with 1,200 followers (an 8%-10% engagement rate).

Fifth, and most damningly, in my opinion, there had been changes to usernames. Instagram, to “help keep their community authentic,” lets you see the history of an account’s username over time on accounts that reach a lot of people or advertise on Instagram. I checked these on a hunch, because these accounts didn’t feel authentic, and I wasn’t surprised to see that two of the three brands I looked at had changed their usernames. Not small tweaks either, but total shifts. This means they could have purchased accounts that already had large followings. Most legitimate brands have their own handles that they have no reason to change so drastically.

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here everything changed. The results crept up on me. My writing went from being read by nobody to getting shared with a wider audience. It wasn’t because of the content. It was because of the consistent effort I was putting into the habit of writing.

Shop Valerio, Brute Impact, and Urban Ice are scams, just like the many accounts like them. They prey on people by selling them a fake dream of having made it. They’re trying to fool people. You shouldn’t feel bad if it happens to you, but if you can, avoid it.

Shop Valerio, Brute Impact, and Urban Ice are scams, just like the many accounts like them. They prey on people by selling them a fake dream of having made it. They’re trying to fool people. You shouldn’t feel bad if it happens to you, but if you can, avoid it.