When market dynamics change rapidly, it can be hard to grasp how people’s needs are evolving. Google Trends allows you to see the topics people are—or aren’t—searching, almost in real time. For example, did you know that in March 2020, the search term “virtual birthday party ideas” became very popular in just a few days in the US? You can use this information to explore what’s top of mind for your audience and figure how to adjust your ad campaigns to meet their expectations. Here are a few ways you can use Google Trends to find the data you need to navigate disruptions to your business and be helpful to your customers.
Check Google Trends' Latest Stories and Insights such as “Coronavirus Search Trends” to explore curated insights about a popular topic and get a first pulse of how people are searching for this theme.
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In addition to what you see on the homepage, you can explore and gauge interest in virtually any topic. When you search for a term on Trends, you’ll see a graph showing the term’s popularity over time. Hovering your mouse over the graph reveals a number, which reflects indexed search interest — how many searches have been done for the particular term relative to the total number of searches done on Google.
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