With the ecommerce industry looking to further bolster its position in the business world this year, the time to jump in and carve a slice for yourself might just be now. But starting an ecommerce development project isn’t as straightforward as many might think. And while the internet is brimmed with ecommerce website development tips, it’s tough to figure out which applies to your case.
Thankfully, with the existence of powerful website builders such as Shopify, Wix and WooCommerce, wondering how to build an ecommerce website step by step is a thing of the past. But even then, there are a few things to consider when building an ecommerce website and that’s exactly what we hope to do today.
While it can seem tempting to jump straight in without much preparation on the development cycle side, this is the biggest issue most startups encounter. Having a rigid and straightforward plan in order is the first step to understanding the requirements of the ecommerce development process. Know where your brand is going to function, what payment gateways you’ll be requiring and how easy your ecommerce website will be to navigate. Knowing what makes a good ecommerce website as a user is key to your success.
85% of smartphone users nowadays prefer using a mobile app instead of mobile websites and simply put, if you don’t have an app, you aren’t competing any more. But the situation looks brighter when you realise that globally, only 10% of retailers actually offer a mobile app. This means there’s still plenty of room to grow and get in before the rest. Any ecommerce business that’s looking to rake in profits should seriously consider developing a mobile application.
The UI is the first thing your customers will notice and interact with once they’re on your website or app. The aforementioned ecommerce website builders have great themes for you to choose from but if that’s not to your taste, scouring the market for a reputable ecommerce development company might be your best bet.
Customers aren’t going to scamper around trying to look for the prices on products if you don’t lay it out for them clearly. Most move on and browse through other websites where they might be clearly mentioned. Make sure you have them displayed or have a CTA where they could inquire about it.
Delivering a better shopping experience is key and having the cart always visible is a small but often-ignored step in the ecommerce website development process. Product pages should have clear “Add to Cart” or “Buy Now” buttons too. Saves the guesswork on the user’s end.
Social media is the backbone of ecommerce today. Most up and coming brands and websites use social media for marketing and as a secondary outlet to sell their products. Investing in a solid social media strategy for your business might give it the extra push it needs.
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