Greatest examples of health and medical expenses crowdfunding

Crowdfunding for medical and health-related issues is becoming highly trending these days. You could raise money for several life-threatening diseases if the expenses incurred are way beyond your budget or financial capability. Medical fundraising by individuals and organisations for diseases such as cancer through active campaigning is the priority of successful crowdfunding.

The genuineness of your cause goes a long way in fundraising. The effective use of social networking sites can help you in reaching the right donors. In many cases, the fundraising campaigns become so viral that they raise more donations than the amount required. But the journey is not easy. It requires a lot of preparation, planning and use of proper channels.

The 3 keys to successful crowdfunding are as follows:

• A genuine description
• Appropriate images
• Smart social networking

A Genuine Description

Crowdfunding becomes successful only when the donors are sure that your cause is genuine. Therefore, a compelling and genuine description is very important when you plan to start a fundraising campaign. With so many frauds taking place in the name of crowdfunding, the exact reasons should be clear to the supporters and donors. Only then will the campaign become successful.

You should be descriptive about the person for whom you are fundraising. It is an essential step of your campaigning because supporters get motivated to donate only when you highlight the person who is undergoing treatment. You should also be careful in mentioning why the person requires crowdfunding and how grave the disease is. As the donators personally do not know the patient, they would require authentication of the case.

Here is an example of a crowdfunding description that can help you in raising a huge donation:

"Helping others is the way we help ourselves."

For the past 2 years, 22-years old Anthony has had lung cancer. He is a medical student who wants to finish his studies with flying colours. But destiny has other plans for him. His health is deteriorating drastically, and he requires surgery as soon as possible. His parents belong to a middle-class family, and the surgery requires a huge sum of Rs 20 lakhs.

If you would like to help this brilliant boy get back his normal life, kindly donate through us. Your help would be highly appreciated. All the donations would directly go to Anthony and his family for his treatment.

On behalf of the entire family of Anthony, I would like to thank you for the love and support you have always shown to us.

Your help is lifesaving.

In the above example, you can see that the very first line, "helping others is the way we help ourselves" can be instrumental in attracting a donation. The first line should be captivating. Then you can give the details of the patient and their family. You should be descriptive about why they need medical help. The description should be specific and should directly ask for a donation for the patient.

Tips for writing a captivating description

• The first sentence should be captivating, which will attract the readers towards the campaign. You can use a quotation that will compel the readers to finish the entire article.
• Your campaign should focus on the person for whom the medical help is being raised. Apart from their medical condition, also talk about their past life and family.

Be specific to the donors as to where the funds would be used and how. The donors would like to be assured that their money is being channelled towards the right cause.

Appropriate Images and Videos

Images and videos are the first things that donors see while crowdfunding. Through the images and videos, the donors and supporters can see the person for whom they are donating. Therefore, it creates a sense of personal touch. The images or videos should be such that they represent your medical condition.

The photo or video you are posting should be relevant to the cause of your fundraising campaign. The photo should showcase the patient and his family and should also reveal their present condition.

Tips for posting appropriate images and videos

• The photos and videos that you post on social networking sites should be of good quality.
• The photos and images should match with your description of the patient and their family. For example, in the case of Anthony, you can give images of Anthony as a medical student or how he looks now.
• Try to present the patient's story through your photos and videos. The donors should be able to feel the condition of the patient to be able to donate.

Smart Social Networking

Social networking is a great way of making your campaign viral. Through social media, you can make your fundraising campaign visible to millions of people worldwide. You have to share your crowdfunding campaign online and make it visible to a much larger audience.
 

Tips for Smart Social Networking

• Post your campaign on several social networking sites. Nowadays, people are very active on social media. By posting your campaign on social media, you are already one step forward in your journey of crowdfunding.
• Post and repost your campaign often so that donors do not forget your cause.
• Put a link to your campaign page for easy accessibility.

Crowdfunding is helping a lot of people combat their medical condition and pay their bills. Illnesses like cancer which require expensive treatment, cannot be afforded by many. Many such families are being helped through crowdfunding and medical fundraising.