He was also a booster of the city of Las Vegas, where Zappos is headquartered, and a thought leader in entrepreneurship

But if you ask me, all of us need to get as much of that as we can, as fast as we can. We were put here to love. As much of life, in all its forms, as we can hold, in the achingly brief time we have. That is what “we’re social beings” means in the most essential, simplest form.

Hsieh twice built companies from the ground up and found big exits: Zappos to Amazon for $1.2 billion, and before that, LinkExchange, which Microsoft acquired for $265 million before Hsieh turned 25.

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xpect monogamy but I was asked for it. So I told her, okay, well you have to be upfront with me, not just honest. If you have feelings for someone else then just let me know and we’ll cut it. That should be the best part about a site like Seeking Arrangement is you shouldn’t have to lie. Like, this is who I am, this is my situation, if you want to be with me under these conditions then we’ll be together.

There are many good reasons to remember Tony Hsieh, but I keep thinking about one in particular: an unusual employment policy at Zappos, where Hsieh was CEO for two decades.

We are innately social. Innately. Not just among ourselves. But with all of life. All of it. Our natural instinct is to relate to it, care for it, respect it, even to love it. Every indigenous culture knows this intimately. Their civilisations were far smarter than ours in this most basic of ways. That is why we feel all these things seeing a puppy, lion, forest, tree, sea, spring.

But sociality is also what connects us beyond other human beings. To all of life. The forest, river, tree, lion, puppy, reef. Our challenge this century — our greatest one — is not being a race of stupid, violent predators any more, consuming all those things, but caring for them, healing them, nurturing them, replenishing them.

Tony Hsieh speaks at the closing plenary session of the Clinton Global Initiative America at the Sheridan Downtown Denver, Wednesday morning, June 25, 2014. Photo: Andy Cross/The Denver Post via Getty Images

If we follow that path, then maybe we have a fighting chance as a civilization. But it will require radical change. If I say to you — how many relationships do you have with trees, you’ll look at me like I’m crazy. Am I? Then why are you so unhappy? Why do you think having relationships with fake bits of people over a smartphone is better than with real living things? Your sociality has been warped, twisted, commodified, and spat out, and you don’t even know it.

We were always meant to be part of all of life, as much of life as we could befriend and love and know and hold and wonder in awe at. Not just to slay each other symbolically with more money to buy more stuff with to fill the gaping hole in our souls. That hole is there in the first place because we live in denial of who we really are. Social animals, searching desperately, before our last breaths are taken, for a friend, a lover, a partner in crime.

In America, the market’s twisted sociality so that people can’t care for one another the ways that are natural, like they are in the East. But it hasn’t just done that. It’s also made Americans incapable of caring for the planet, life on it, ecologies, nature. Do you see the lesson here? Sociality is what lets us care for other human beings, which lets us act collectively as societies.

But if you ask me, all of us need to get as much of that as we can, as fast as we can. We were put here to love. As much of life, in all its forms, as we can hold, in the achingly brief time we have. That is what “we’re social beings” means in the most essential, simplest form.

That is the only way — the only way — our civilization, which our lives depend on, has a tiny hope of succeeding. In other words, everything this century depends on sociality. Not just sociality among us humans — which gives us the power to care for one another. But the truest, deepest kind of sociality — the one that connects us to all life — only that gives us the power to nourish and heal the world millennia of human violence have left a smoking, ruined wreck.

Our sociality means: I feel happy when you have dignity, worth, purpose, meaning. That is the truth in me, in all of us. I receive the gift of happiness from giving enough sociality to form a relationship with you. That innate tendency in us, that instinct, must now extend to the whole world, all of life. The rest human race, trees, forests, rivers, lions, fish, and so forth. Along the way, our own capacities for happiness and meaning and goodness and beauty and purpose all expand — that is what we receive when we give sociality.

Who are we? Why are we here? We are social beings. But understand what that really means. Not Instagram and Facebook and Tinder. Those are ways that sociality is warped and twisted, its dark side exploited, just like authoritarianism and fascism are other ways. “We are social beings” means something much, much deeper than that. It means our happiness, fulfillment, worth, purpose, all depend on our relationships, ties, and bonds. If we don’t have many — especially real ones — if the ones we have are abusive and violent and predatory, like in America, we will end up unhappy, miserable, weak, and so stupid that maybe, like Americans, we believe in our exploitation. And our societies collapse, and our lives right along with them.

That’s the truth of us. And the sad, sad truth that Covid revealed about the West these days is that it still doesn’t get that. Does the East? A little bit more so, at least.