It is a brief video that explains how a product will solve a problem that a customer faces in a simple and engaging way. It’s the best way to bring your brand’s message to life.
Brief and gripping animated videos effectively demonstrate products, services or concepts through attractive yet simple motion visuals. Animated videos could really help you with sharing your ideas to an audience with short attention spans, who are after flashy content and images. The best thing with an animated video is that it’s able to convey a complex message in a simple way. There are countless animated video production company that can help you in showcasing your business and its products appealingly.
With an Animated video, you’ll be able to:
Bring any concept into life
Strike the right tone
Represent abstract ideas
Manage video production easily
Give context to your ideas
Save energy, money and time
Create a niche for yourself
Script and Concept
Script and concept are the vital elements in creating a one-of-a-kind animated video. During this stage, you need to talk through the key messages and ideas that you wish to convey to your audience, with the animated video production company of your choice. Within this stage, the kind of characters and the length of the video should be finalised. A professional voiceover of roughly 1 minute will have around 140 words. It’s recommended to keep the timeframe between 1 to 2 minutes so that it works well for engagement purposes.
These are the vital concepts a script should have:
For the script to be meaningful, its narrative should be in a logical pattern.
Define the kind of characters of your animated video
A clear call-to-Action
Upon finalising the script, you can move on to getting the graphics designed. During this stage, everything mentioned in your script is illustrated. Through designing everything in your script, such as the characters are brought to life. In fact, a storyboard that details all the visuals scene-by-scene comes into play during this stage. You can see how everything will look like, in a storyboard, before it’s made into an animated video, which will be handed over to you by your animated video production company. Storyboarding is critical since it helps to eliminate any mistakes either in the visuals or concept, so that the animated video production company can qualitatively and quickly move on to complete the video, without any need for further revisions in the future.
After you have signed off the storyboard with the animated video production company, it’s time to choose the voiceover artist. A voiceover artist is a person who reads out the final script. The voiceover should be such that it should reflect your brand. You may need a serious voiceover with corporate music playing in the background, if yours is a B2B business, whereas, you may need a relatable and friendly voiceover with music which is a bit fun in the background if yours is a B2C business.
The best voice over can make a world of difference, by reinforcing the message that you want to convey to the audience. The voiceover artist with the right accent, pace and engaging voice should be entrusted for the video. The animated video production company will help you with picking the right voiceover artist that suits the style and mood of the video.
Music and Sound Effects
Equally important as the voiceover is the choice of music since it reinforces the message that you want to convey. Music and sound effects have the power to make or break your video. Not only does the right music and sound effects set the right mood, but establishes an emotional connection with the viewers as well. Your audience will be drawn to your brand if they feel some connection to your animated video. Therefore, both are vital just like the animated video. The sound designers at the animated video production company of your choice will create sound effects that make your animated video more memorable and gripping. The best sound effects improve the audience’s interest and maximise retention rate.
Animation is the last stage of the animated video production process. In this stage, all the graphic elements come to life. The animation team at the animated video production company of your choice will blend all the assets starting from the script to the sound effects to create your much-awaited, completed animated video. Animators involved should have a keen eye and a keen ear and ensure that every finest detail in the video is taken care of, since the video should be seamless, to keep the audience immersed and not to lose interest in your video.
Animated video is the best storytelling tool that evokes an emotional connection with the audience. An animated video production process requires active involvement from both the sides, i.e., from you and the animated video production company. A successful animated video creation, calls for the active communication and collaboration between you and the animated video production company.
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