How do you follow a blockbuster Ryder Cup? nontelic

A global TV audience watched Europe's best golfers overpower their American counterparts, while each of the three days of competition saw 50,000 spectators in attendance at Le Golf National.

It's a quite an act for the European Tour's new Deputy Chief Executive and Ryder Cup Director, Guy Kinnings, to follow when the Cup is next held in Europe in 2022.

'We always talk about the Ryder Cup being the one time that golf steps outside and appeals to a broader market; it transcends the sport,' Kinnings recently to CNN Living Golf's Shane O'Donoghue.



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'I think for everyone who was there, everyone who was watching, what they saw was not only in my mind one of the best golf events you could possibly have, but one of the very best sporting events.

'There are going to be different nuances, there's going to be different ways it can be done, dependent on the country, city, course that you're going to. But there were a lot of things that we did in Paris that will provide a very good template for the future.'

Kinnings comes into the job having worked at IMG for over 20 years, where he headed up the Global Golf Division and managed the careers of players like Colin Montgomerie and Padraig Harrington.

From an agent to an administrator, he's well aware of the importance of the Cup to the European Tour.

'The Ryder Cup, particularly a home Ryder Cup, provides huge financial support to do everything that the Tour are looking to do to improve playing opportunities, the product and everything else,' says Kinnings.

'You protect the product. We certainly make sure that we can maximize opportunities for the good of the Tour throughout the rest of the four-year cycle.'

The rights to the Ryder Cup in Europe are owned by the European Tour (60%), the PGA of Great Britain and Ireland (20%) and the Ryder Cup European Development Trust (20%).

While official figures are not published, it's clear a host venue needs deep pockets. The organizers of the 2022 event in Rome guaranteed over €95 million of public funding, a figure that is presently under dispute by the Italian Senate.

READ: How Paris is turning itself into a sporting Mecca

'It's a very, very significant investment. Equally, we produce economic impact studies which demonstrate the value of the event is immense,' says Kinnings.

'We know it works and therefore we are in a good position to have these conversations knowing that you're talking about something that is a very appealing prospect, if albeit an expensive investment. But anything that is going to deliver that sort of end result is probably needed.'

As with Paris this year, the city of Rome is set to help promote the 2022 event. There's already talk of the Colosseum staging the Opening Ceremony but Kinnings also sees the bigger picture.

'The prospect of doing things around the Colosseum or the Vatican or whatever else is really appealing but it's not the be-all and end-all. You've got to view the entire package that will work best for the Ryder Cup.'

As with Paris this year, the city of Rome is set to help promote the 2022 event. There's already talk of the Colosseum staging the Opening Ceremony but Kinnings also sees the bigger picture. A global TV audience watched Europe's best golfers overpower their American counterparts, while each of the three days of competition saw 50,000 spectators in attendance at Le Golf National. 'We know it works and therefore we are in a good position to have these conversations knowing that you're talking about something that is a very appealing prospect, if albeit an expensive investment. But anything that is going to deliver that sort of end result is probably needed.' 'There are going to be different nuances, there's going to be different ways it can be done, dependent on the country, city, course that you're going to. But there were a lot of things that we did in Paris that will provide a very good template for the future.' 'The Ryder Cup, particularly a home Ryder Cup, provides huge financial support to do everything that the Tour are looking to do to improve playing opportunities, the product and everything else,' says Kinnings. It's a quite an act for the European Tour's new Deputy Chief Executive and Ryder Cup Director, Guy Kinnings, to follow when the Cup is next held in Europe in 2022. Kinnings comes into the job having worked at IMG for over 20 years, where he headed up the Global Golf Division and managed the careers of players like Colin Montgomerie and Padraig Harrington. 'The Ryder Cup, particularly a home Ryder Cup, provides huge financial support to do everything that the Tour are looking to do to improve playing opportunities, the product and everything else,' says Kinnings. 'You protect the product. We certainly make sure that we can maximize opportunities for the good of the Tour throughout the rest of the four-year cycle.' READ: How Paris is turning itself into a sporting Mecca 'It's a very, very significant investment. Equally, we produce economic impact studies which demonstrate the value of the event is immense,' says Kinnings.

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