How Hertelendy Vineyards is Taking the World of Wine to New Heights

Having the proper skills and knowledge in any field is critical to surviving within an industry—especially one as competitive as wine-making. Some even thrive. Ralph Hertelendy is among those thriving individuals, pouring his vast wine-making talents, knowledge and expertise into his award-winning craft at Hertelendy Vineyards. Alongside wine consultant Phillip Corallo-Titus, Hertelendy merges Old World traditions with New World innovation to improve the wine experience landscape while maintaining a level of excellence which has become synonymous with the Hertelendy name.

Every detail is meticulously taken into consideration within the Hertelendy wine-making production—beginning with the soil the grapes are planted on. The idyllic rocky and volcano ash-rich soil located in the slopes of Napa Valley’s Vaca Mountain range is what gives Hertelendy red wines their complex and elegant taste. As for whites, the clean pristine taste of Hertelendy’s Chardonnay is credited to the deep clay soil of the neighboring Russian River Valley. Having had the insight to locate these premium locations, Ralph knows what it takes to make some of the best wine in the world.

It is irrefutable that Hertelendy has established a superior taste in their wine. Backed with stellar ratings from some of the world’s most acclaimed critics, Hertelendy has set itself apart as an industry player in the world of wine. Yet wine quality is only a fraction of what it means to truly thrive within the wine industry. All too aware of this, Hertelendy has navigated wine culture in a way that brings a new definition to the term ‘wine club.’ Through multi-tiered memberships and access to private vintages, Hertelendy elevates the standards surrounding wine culture.

Patrons commence on the path of becoming members as they accumulate points through wine purchases. Under the Lux loyalty program, wine lovers are able to access certain benefits enjoyed by club members. By opening this window of opportunity, Hertelendy offers a sip of the rewards that a membership with Hertelendy can provide.

The Lux loyalty program allows customers to become members by earning points for wine purchases. This gives wine enthusiasts access to special club member perks over time. Hertelendy provides a taste of the benefits that a membership with Hertelendy may give by opening this window of opportunity.

Hertelendy's library of vintage and big format wines, which are otherwise exclusively sold at charity auctions, are available to elite members. Elite members will feel as if they are on the cutting edge of the wine business.

The next level up is the Classic club membership. Having access to all Hertelendy has to offer, a Classic membership is a wine connoisseur’s dream. Grandfathered pricing at ten percent off is just one of the perks of being a member. With access to a variety of wine, patrons get to enjoy six bottles of wine, twice a year. Making available the best that the spring and winter seasons have to offer, patrons are given the opportunity to taste wines that only members are privy to through complimentary wine tastings. As Classic members, patrons get to experience wine like never before.

During the creation of wine, each and every aspect is painstakingly considered. Hertelendy's exceptional approach to wine has been acknowledged by some of the world's most acclaimed reviewers as he continues to enhance the wine industry through proven ways. They frequently receive good comments from the public, with scores ranging from 95 to 99. In Hertelendy's practices, standing out from the throng has become critical, and here is where customer retention comes into play. Hertelendy has developed a unique method to enjoy the culture of wine by giving tiered memberships to their wine club.

Hertelendy Vineyards is well on its way to become a high-end wine distributor by delivering exclusivity. They have reintroduced the flavor of elegance and tradition to wine by preserving age-old traditions at the heart of their manufacture.

As they collect points through wine purchases, they begin the process of becoming members. Wine enthusiasts may take advantage of exclusive club member perks with the Lux loyalty program. Hertelendy provides a taste of the benefits that a membership with Hertelendy may give by opening this window of opportunity.

Elite club membership takes the Hertelendy experience to the next—and highest—level. In addition to all the benefits of the Classic members, patrons of the Elite membership are invited to a complete new approach to wine. In addition to

grandfathered pricing of fifteen percent off and enjoying twice the amount of wine, Elite members are granted access to exclusive wines, crafted in small, limited batches. Elite members are welcome to indulge in Hertelendy’s library of vintage and large format wines that are otherwise only available at charity auctions. Elite members will feel as if they have their fingers on the pulse of the wine industry.