How to Optimize Your Daily Decisions

In the best-selling book Nudge (Kindle | Audiobook), authors Richard Thaler and Cass Sunstein explain a variety of ways that our everyday decisions are shaped by the world around us. The effect that eye-level shelves have on our purchase habits is just one example.

Here's another:

The ends of aisles are money-making machines for retailers. According to data cited by the New York Times, 45 percent of Coca-Cola sales come specifically from end-of-the-aisle racks.

Here’s why this is important:

Something has to go on the shelf at eye level. Something has to be placed on the rack at the end of the aisle. Something must be the default choice. Something must be the option with the most visibility and prominence. This is true not just in stores, but in nearly every area of our lives. There are default choices in your office and in your car, in your kitchen and in your living room.

My argument is this:

If you design for default in your life, rather than accepting whatever is handed to you, then it will be easier to live a better life.

Let’s talk about how to do that right now.

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Design for Default

Although most of us have the freedom to make a wide range of choices at any given moment, we often make decisions based on the environment we find ourselves in.

For example, if I wanted to do so, I could drink a beer as I write this article. However, I am currently sitting at my desk with a glass of water next to me. There are no beers in sight. Although I possess the capability to get up, walk to my car, drive to the store, and buy a beer, I probably won’t because I surrounded by easier alternatives—namely, drinking water. In this case, taking a sip of water is the default decision, the easy decision.

Consider how your default decisions are designed throughout your personal and professional life. For example:

• If you sleep with your phone next to your bed, then checking social media and email as soon as you wake up is likely to be the default decision.
• If you walk into your living room and your couches and chairs all face the television, then watching television is likely to be the default decision.
• If you keep alcohol in your kitchen, then drinking consistently is more likely to be the default decision.

Of course, defaults can be positive as well.

• If you keep a dumbbell next to your desk at work, then pumping out some quick curls is more likely to be the default decision.
• If you keep a water bottle with you throughout the day, then drinking water rather than soda is more likely to be the default decision.
• If you place floss in a visible location (like next to your toothbrush), then flossing is more likely to be the default decision.

Researchers have referred to the impact that environmental defaults can have on our decision making as choice architecture. It is important to realize that you can be the architect of your choices. You can design for default.

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