I recently had a bug on my website. Every time someone bought my eBook they weren’t automatically being sent it. I found

The key with your first digital product is to make the price point extremely low. You’re trying to prove a point to yourself, so the cheaper you make the price the quicker you get to tell yourself that you can make money from writing.

All you have to do is take one of your popular stories and expand on it. It’s literally that simple. If you wrote about your morning routine, then it’s time to do it again except this time be more intentional about it.

A Facebook Group creates a community. Communities have regular catch-ups. Communities have educational sessions. Communities are full of people who like to buy things they find helpful.

The open rate on emails is going down. Everybody with something to sell wants to email you. Many of those people abuse you by only selling and never giving. The opposite works: give a lot for free and occasionally include a sell.

The content you’ve written that has the most number of shares, likes, or comments is your blueprint for paid content. Successful content is data you can use to make paid content.

If eBooks aren’t your thing then you could turn your morning routine story into a checklist, or a productivity email course, or a daily Zoom call with you helping people kickstart their mornings.

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nce” by William Garratt — 340,219,451 views These days, you can truly never have enough reminders for people to keep their distance to stay safe and healthy! This perfectly looping GIF by William Garratt was a great way to share that reminder.

My friend Joel created the “Morning Motivation Call.” It was just a daily call with people which he charged a small monthly subscription for. If people couldn’t be on the call live with him, then he would email a recording of the call right afterwards.

Automation has taken the human out of a writer’s business. It’s easy to get carried away with email sequences and using tools like Buffer to pre-schedule your social media posts.

Turn your morning routine story in an eBook. Each chapter of the eBook is a subheading from the original article. Then you add bonus chapters that weren’t in the original story and expand on it. Add the magic of research to the eBook. Get some custom illustrations or diagrams done by paying an artist from a marketplace like 99 Designs.

A paid newsletter is an excellent idea. You could do this via Substack. I am going to give it a go with ConvertKit’s newsletter feature in the coming months. The difference between a newsletter and a blog post is you invest money in it.

You can go beyond an email list with an online community. Use a group chat community via a Facebook Group you create, to know who your customers are and listen to their conversations like a friend, not a stranger.

In my case, I’m going to invest money in research or custom graphics, so the experience is different for a customer vs a fan. Customers expect a little more from you than a fan who reads your content for free.

Now it’s time to divide up your email list into segments. When I send writing emails to the writer segment of my email list they have a 45% open rate. When I send broad emails to everybody on my email list they have a 24% open rate. See the difference. Hyper-focused emails to the right audience, on the right topic, crush it.

A paid digital product allows you to continue to validate who is a customer and who is a fan. Don’t forget a fan can become a customer at any time. Some fans take five years before they become customers, as I’ve found with my writing. Business is about patience.