Last but certainly not the least, the rise of metaverse will enable fans to create their own narratives out of existing

Totman argues that women don’t need to worry about balancing their lives. Instead, we should focus on making good choices for ourselves by centering our values in our decision-making.

Collaborating with fans can be a tricky task, given the need to moderate user-generated content, and most entertainment brands today understandably want to protect their franchises and brands. However, the nature of content creation has been shifting. With the rise of democratized digital creativity, the most popular content could come from anywhere — professional content studios and TikTok stars are placed on a leveled playing field to compete for audience attention, both at the mercy of algorithmic feeds and recommendations. Recently, TikTok users came together to create a crowdsourced musical based on Pixar’s Ratatouille. Similar initiatives will inevitably pop up in the metaverse, whether the IP-owners like it or not.

In this quote, Totman is saying that the “balance” question is the wrong question to ask. (Have you ever noticed that it’s only women who get asked how they balance work and family?)

But now, I think King is right. In my experience, spiritual practices like prayer, mediation, and reading A Course in Miracles has strengthened my ability to choose empowering thoughts.

In the same book, Abraham say that the only reason we want what we want is that we think it will make us feel good. So the ultimate goal of every desire we have is to feel good. In other words, we all just want to be happy.

Therefore, it may become a fool’s errand trying to stamp out unauthorized fan creations in future metaverses. To withhold from tapping into this growing source of creativity may be a big missed opportunity. Brands can choose to refrain from monetizing user-generated content for brand safety reasons, but it might be a better approach to engage the fandoms and grant access to IP assets, and leverage said access to moderate user-generated content and experiences in the metaverse.

“When you understand the power of feeling good now, no matter what, you will hold the key to the achievement of any state of being, any state of health, any state of wealth, or any state of anything that you desire.”

Although there is still a way to go before the protoverse of today can develop into a fully-fledged metaverse, it does not mean that entertainment brands can just table this and circle back later. The metaverse is a fast-growing innovation territory that smart brands should try to get in at the ground level, before it’s flush with entertainment IP and events. To prepare for this fast-approaching future, here are three things that entertainment brands should consider today.

And I can see how choosing our thoughts is a spiritual practice in itself. Many people talk about the mind-body-spirit connection. Our experiences of our thoughts are spiritual experiences because our thoughts represent a conversation: they’re us talking to ourselves.

“Achieving balance may be the wrong goal. All we can do is make the best choices we can, guided by our values, priorities, and ambitions. These choices are not always easy. But being present in the moment after making those decisions is the key.”

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— and sharing — my imperfections means that they can’t be used to wound me. I skip reacting emotionally when I’m called a name by some rando with a complex, or given an uncharitable review by someone who would rather see me fail. Owning my imperfections means that I can tell my manager what I’m struggling with and ask for her help in furthering my growth areas. It means I can come to the table with humility and collaboration rather than a need to prove myself to a colleague. It means I can take accountability when my husband or kids call me out for being distracted or irritable.

Although this book has Esther and her late husband Jerry’s names on it, it’s actually written in the voice of Abraham. And in this quote, they insist that by feeling good in the present moment, regardless of current circumstances, we can bring about any result we want.

Today, most branded virtual events tend to happen on live streaming platforms. While tools like Instagram Live offer a great starting point for entertainment brands to try their hand at producing live events, they will need to get better at creating virtual experiences in MMO games too. One of the keys to success is to incorporate content with in-game experiences, emphasizing the interactivity and immersion of the experiences, rather than the IP-led content itself. Incorporating fan creations when appropriate can also help enrich the virtual experience.

These collaborative principles apply to other sectors of the entertainment business as well. Allowing sports fans to run their own live commentary of a game to their followers or create their own highlight clips from multiple viewing angles would boost engagement and build fan communities. For virtual concert-goers, being able to submit their own merchandise designs or choreography routine, and receive a cut of the resulting sales would be a game-changer in how music events engage with fans.

Esther Hicks is a medium for a collection of metaphysical spirits known as Abraham — and one of the foremost teachers of the Law of Attraction. (Abraham is referred to in the plural.)